CASL

/CASL

Constant Contact Has Let Canadian Businesses Down! What Should You Do?

    I met Alan Hoffman of CE-Credits a few weeks ago. He had invited me to give a presentation on email marketing and Canada’s Anti-Spam Law in Ottawa in front of a group of financial planning professionals. Alan and his team provide continuing education for financial planners across Ontario, in-person or through webcast. Alan […]

By | January 15th, 2018|CASL, Cyberimpact, Tips and tricks|0 Comments

Canada’s Anti-Spam Law: Education at the Heart of the Problem!

    The Standing Committee on Industry, Science and Technology submitted a report this week to the Chamber of Communes regarding modifications to Canada’s Anti-Spam Law (CASL). According to Jean-Francis Lalonde, CEO of Cyberimpact, “This is excellent news! The committee submitted thirteen recommendations that will inspire necessary adjustments to the law.” As mentioned in the […]

By | December 21st, 2017|CASL|0 Comments

Canada’s anti-spam legislation: Education still needed! (Press Release)

  View the press release on Newswire.ca Terrebonne, November 15, 2017: More than 3 years after coming into force, Canada’s anti-spam legislation (CASL) remains unclear for more than 1 in 2 of email marketing users. More troubling, the majority of them have no idea of the consequences if they violate the law. This is what […]

By | November 15th, 2017|CASL|0 Comments

Canada’s Anti-Spam Law & Email Marketing Tips for Small Businesses (Interview)

By | September 8th, 2017|CASL, Tips and tricks|0 Comments

Canada’s Anti-Spam Legislation – Private Right of Action Postponed

  Cyberimpact received news today that the Canadian government has postponed the addition of a new provision to Canada’s Anti-Spam Legislation, which governs, among other things, sending commercial emails. The purpose of this now deferred provision was to add a private right of action to CASL; which means that individuals and organizations would have the […]

By | June 7th, 2017|CASL, News|0 Comments

Automated Consent Management is Now Possible Thanks to Marketing Automation

  Canada’s Anti-Spam Legislation (CASL) requires that the consents from your contacts always be up-to-date, but this task can be a lot of work, especially for SMBs. But this is not the case if you are using Cyberimpact. We have developed a marketing automation scenario that will allow your consent management to be on autopilot. […]

By | May 19th, 2017|CASL, Features|0 Comments

CASL Infractions and CRTC Fines to Date: What is the Common Denominator?

  Since July 2014 a total of $1,558,000 in fines has been issued to corporations in Canada for CASL infringement. And let’s not forget the recent events of Mr William Rapanos. He was the first small business owner to receive a fine. Compufinder – $1,100,000 Rogers – $200,000 Porter Airlines – $150,000 Kellogg – $60,000 […]

By | April 19th, 2017|CASL|0 Comments

The end of the transition period for CASL: What is actually changing on July 1st, 2017?

  Canada’s Anti-Spam Legislation (CASL) came into effect on July 1st, 2014. With CASL’s third anniversary fast approaching, and the end of the transition period coming to an end, we’re hearing a lot about this in the media, and on the web. We’ve noticed that many of our clients are looking for answers, and through […]

By | April 12th, 2017|CASL|0 Comments

Why Mailchimp is Far From Ideal for CASL Compliance

  Canada’s Anti-Spam Legislation (CASL) is a very hot topic at the moment, and we better get used to it because it’s here to stay. We have to buckle down and play by the rules. CASL applies to any electronic message sent for commercial purposes, including, of course, email marketing. As a Canadian company or […]

By | March 24th, 2017|CASL, Uncategorized|0 Comments

How a Torontonian Could’ve Avoided a $15,000 Fine for Sending 58 Emails

  On March 9, 2017  the CRTC announced the imposition of a $15,000 fine to Mr. William Rapanos for several violations of the Canadian Anti-Spam Law (CASL). The CRTC explains, The Commission imposes an administrative monetary penalty of $15,000 on William Rapanos for 10 violations of section 6 of Canada’s Anti-Spam Legislation. Specifically, Mr. Rapanos […]

By | March 14th, 2017|CASL, News|0 Comments