CASL

/CASL

In Canada, Cyberimpact or Mailchimp?

  I could give you my best used car salesman pitch. “Cyberimpact is the most user-friendly solution on the market,” “more bang for your buck”, “why not support a Canadian based company?” But I’m not here to do that. I do however want to shed some light on some very crucial details about doing email […]

By | February 24th, 2017|CASL, Cyberimpact, Tips and tricks|0 Comments

Turning implied consent into express consent

As you know by now, each month you’ll automatically receive a report regarding the expiry dates of the implied consents for the subscribers of your mailing list—why not take the opportunity to obtain the express consent of these subscribers? Otherwise, you stand to lose the privileged email relationship you have with them—possibly for good. Let’s […]

By | April 3rd, 2016|CASL, Tips and tricks|0 Comments

Canada’s Anti-Spam law is effective, but it’s harming Canadian businesses

July 1st will mark the first anniversary of Canada’s anti-spam legislation (CASL). We took the opportunity to survey our clientele to gain a better understanding of how the law affects Canadian businesses.

By | June 22nd, 2015|CASL|0 Comments

Conforming to CASL: it’s easy with Cyberimpact!

Canada’s Anti-Spam Legislation (CASL), will take effect on July 1st, 2014. In terms of the new law, Cyberimpact is the perfect tool to simplify your life. This new law was created based on common sense. In short, one can only send promotional emails to a person who wants to receive them. This is called an express consent. Bill […]

By | January 30th, 2014|CASL, Cyberimpact|0 Comments

Question: why is my list refused for importation?

There are mainly two reasons for this: You are trying Cyberimpact for free and your list contains more than 100 members. Your list contains many suspicious email addresses and we think they may have originated from a purchased list. It may happen that we approve manually import if we believe that the system is wrong. […]

By | September 3rd, 2013|CASL, Cyberimpact, Features, Tips and tricks|0 Comments

Do not buy mailing lists

You began doing email marketing recently and have heard about the possibility of buying mailing lists to which you can send your email communications. It is not that expensive and could get you started very quick, but is it a good idea? No. Not ever. Regardless of circumstances. Here’s why.

By | May 21st, 2013|CASL, Tips and tricks|0 Comments