Most marketers think of email security as an IT problem. It isn’t, not anymore. In a recent Cyberimpact webinar, Nihal Mandanna CP from Cyberimpact sat down with Ben Fox, founder […]
Residents expect timely, accurate updates from their municipality, and email remains one of the most direct ways to deliver them. Before you build out your communication, it helps to understand […]
Most people who sell or buy a home aren’t ready to act the day they find an agent. Buyers can spend six to eighteen months watching listings before they make […]
This is the third and final post in our series on welcome email sequences. In the first post, we covered why your welcome email matters more than your newsletter. In […]
This is the second post in a series on welcome email sequences. Read the first post on why your welcome email sequence matters more than your newsletter. In the first […]
Most marketing and communications teams put all their energy into their newsletters. They spend tons of time on the layout, the subject line, the content, and then send it to […]
We promise this is not a marketer telling other marketers to do more marketing. While writing the State of Email Marketing in Canada 2026, we noticed something that’s stuck with […]
A lot of Canadian organizations use Mailchimp because it’s well-known and heavily marketed. However, there are some Canada-specific considerations around pricing, data safety and compliance that are worth understanding before […]
