Canada’s Anti-Spam Law: Education at the Heart of the Problem!
The Standing Committee on Industry, Science and Technology submitted a report this week to the Chamber of Communes regarding modifications to Canada’s Anti-Spam Law (CASL). According to Jean-Francis Lalonde, CEO of Cyberimpact, “This is excellent news! The committee submitted thirteen recommendations that will inspire necessary adjustments to the law.” As mentioned in the dissertation that we [...]
4 Marketing Tips for a Successful Holiday Promotion
The Christmas tree is up in the in the living room, classic christmas music can be heard in stores and your neighbors have installed their lights and ornament. Yes, the holidays are definitely on the horizon! For many companies, especially in retail, the holiday season is an ideal time to boost sales. So we've prepared a few marketing tips [...]
Canada’s anti-spam legislation: Education still needed! (Press Release)
View the press release on Newswire.ca Terrebonne, November 15, 2017: More than 3 years after coming into force, Canada’s anti-spam legislation (CASL) remains unclear for more than 1 in 2 of email marketing users. More troubling, the majority of them have no idea of the consequences if they violate the law. This is what becomes obvious in a survey [...]
4 Marketing Tips For a Successful Black Friday Promotion
The cold has arrived, fall is definitely here and Black Friday is just around the corner! So we thought we would share 4 tips for an effective Black Friday promotion. Watch the video below... And there you go, we can’t wait to see what kind of Black Friday promotion you will come up with. Share your ideas in the [...]
4 Layout Mistakes to Avoid at All Costs When Sending Out Email Campaigns
One might assume that writing an email and creating its design would be child’s play. As you may have noticed while planning your campaigns, sometimes it's a little harder than you might have imagined. Nothing is more frustrating than spending hours in front of your computer screen trying to create your perfect layout, only to realize that it looks [...]
How to Create a Great Email That Can’t Be Ignored
If you send out promotional emails (i.e. you do email marketing), being ignored by your subscribers is the worst thing that can happen to you. Your contacts inboxes are more crowded than ever, so your email’s subject line really has to stand out and be enticing to open. Making sure your contacts open your emails is only half the [...]
How Often Should You Send Emails To Your Customers and Prospects?
This is THE question that everyone asks us and unfortunately, the answer to this question varies for each company. I would go even further by saying that even the experts do not agree on the correct way to properly answer to this question. We want to reassure you that there are ways to find the answer to that question [...]
17 Ways To Grow Your Business With Email Marketing
Email marketing is one of the most effective and cost-efficient ways to grow your business. According to Justin Rondeau from Digital Marketer, “Email marketing is the lifeblood of any business. If you don’t have a solid email marketing strategy, then you hate money. Email isn’t going anywhere and is still one of the best ways to move a lead [...]
Quality vs. Quantity: How to Have Success Despite Your Small Email List
When we start using email marketing, we are guilty of being impatient. We expect record-breaking results - yesterday. The problem with this mindset is that, at the very beginning we are invariably disappointed with the size of our email list. A small list does not constitute failure Of course, a good balance between quality and quantity is necessary for [...]
Canada’s Anti-Spam Law & Email Marketing Tips for Small Businesses (Interview)
The interview below aired on the radio show "Business in Vancouver" on Roadhouse Radio 98.3, on September 5th, 2017. Hayley Woodin interviewed me (Antoine, marketing director) and we covered topics like; the effects of Canada's Anti-Spam Law on small businesses, how they can successfully use email marketing and the evolution of email marketing in the recent years. Listen to the interview below... [...]
Reasons Why Public Organizations in Canada Are Using Cyberimpact
Although most Cyberimpact users are Canadian SMEs, we’ve recently noticed that many public organizations also use our email marketing solution to communicate with their members; government agencies, municipalities, public services such as libraries, and so on. We wanted to dig a little deeper to find out what motivated them to choose Cyberimpact over other solutions. Here’s what we found: [...]
12 Templates for Writing Great Emails
You probably already know that email marketing is one of the most effective marketing tactics. Actually, email is the main source of revenue for two out of three businesses, based on a recent study. That being said, the main challenge is often writing the emails themselves. It can be hard to find the inspiration and the time to write [...]
Grow Your Email Subscriber List Automatically With Cyberimpact and OptinMonster
Would you like to grow your email subscriber list? The answer is probably yes! The more potential customers you attract on your email list, the more sales you’ll make later. In these videos, we’ll look at different strategies to turn website visitors into email subscribers. To do so, we’ll use a tool that we love here at Cyberimpact, OptinMonster. [...]
How to Integrate Cyberimpact With Other Apps and Software With Zapier
In this video, we’ll see how you can integrate your Cyberimpact account with other apps and software, through a service called Zapier. For example, if you have online forms built with an external tool and you want people who fill out the forms to be added to a Cyberimpact group, this for you. If you use a CRM and [...]
New Cyberimpact Features for June 2017
New Awesomeness in the Scenarios Section In the "Scenarios" section of Cyberimpact, you will find a new trigger called Search criteria. Use this trigger to target members that meet specific criteria and then automate a series of actions. We have used this trigger to create a scenario template called Express Consent Campaign - implied consent without an expiration date. As [...]
Straight Talk. Real Value. Clear Results
Who is Afolabi? Afolabi offers legal services to small businesses. They assist with incorporations, corporate maintenance, commercial leasing, and more. Not only do they practice law, they have also made it their mission to facilitate nation-wide conferences to help small business owners. The Commons Institute provides professional development solutions tailored to the needs and experiences of today’s professionals, managers [...]
