CASL Infractions and CRTC Fines to Date: What is the Common Denominator?
Since July 2014 a total of $1,558,000 in fines has been issued to corporations in Canada for CASL infringement. And let’s not forget the recent events of Mr William Rapanos. He was the first small business owner to receive a fine. Compufinder - $1,100,000 Rogers - $200,000 Porter Airlines - $150,000 Kellogg - $60,000 Plentyoffish - $48,000 Mr William [...]
The end of the transition period for CASL: What is actually changing on July 1st, 2017?
Canada’s Anti-Spam Legislation (CASL) came into effect on July 1st, 2014. With CASL’s third anniversary fast approaching, and the end of the transition period coming to an end, we’re hearing a lot about this in the media, and on the web. We’ve noticed that many of our clients are looking for answers, and through guiding them, it has come [...]
Why Mailchimp is Far From Ideal for CASL Compliance
Canada's Anti-Spam Legislation (CASL) is a very hot topic at the moment, and we better get used to it because it’s here to stay. We have to buckle down and play by the rules. CASL applies to any electronic message sent for commercial purposes, including, of course, email marketing. As a Canadian company or organization you are required to [...]
How a Torontonian Could’ve Avoided a $15,000 Fine for Sending 58 Emails
On March 9, 2017 the CRTC announced the imposition of a $15,000 fine to Mr. William Rapanos for several violations of the Canadian Anti-Spam Law (CASL). The CRTC explains, The Commission imposes an administrative monetary penalty of $15,000 on William Rapanos for 10 violations of section 6 of Canada’s Anti-Spam Legislation. Specifically, Mr. Rapanos sent commercial electronic messages (i) [...]
Email Marketing: 10 Tricks to Avoid Spam Triggers and Increase Deliverability
For a small business owner, all this talk about spam may sound like a bunch of noise to you. All you’re trying to do is keep in touch with your clients, maybe even stimulate a few sales. But unintentionally, you may be making certain mistakes that are sending you on a very ungratifying scenic tour directly into the spam [...]
Connect Cyberimpact to Leadpages to Grow Your Email List
Leadpages is a popular online platform that allows you to quickly create landing pages to collect leads and customer contacts. According to Leadpages, A landing page is a webpage that is designed to take web traffic, and convert visitors in a particular way, for a particular reason. In other words, landing pages are created to get people to do something (ideally, [...]
Marketing Automation, From Cyberimpact to the Palm of Your Hand
Our programmers are currently working extremely hard to add yet another key component to the platform. If you are one of our many users, you will soon have access to a new module, that will make your email marketing efforts even more efficient than they already are. This new marketing automation module will be launched sometime between now and mid-April. [...]
In Canada, Cyberimpact or Mailchimp?
I could give you my best used car salesman pitch. “Cyberimpact is the most user-friendly solution on the market,” “more bang for your buck”, “why not support a Canadian based company?” But I’m not here to do that. I do however want to shed some light on some very crucial details about doing email marketing in Canada you may [...]
4 Ways to Connect Cyberimpact to Your WordPress Site
Are you using WordPress for your blog or website? Would you like to make subscribing to your Cyberimpact mailing list possible for your visitors? If you answered yes to both questions, this tutorial is for you! There are many ways to connect Cyberimpact to your WordPress website. Choose the option that best suits you, and start growing your email list through [...]
The Role of Email Marketing in the Sales Process (Infographic)
You have probably noticed that the web has completely changed consumer behaviour, and in turn, it has changed the way sales and marketing are executed. Today, your clients are informed about your products and services before they even step foot in your store. A shift in your own consumer behaviour has probably solidified this observation. Just like your customers, you [...]
Hi, I’m Jonelle and I Have Creative ADD
A while ago I self-diagnosed myself with what I like to call creative ADD. This is not an actual condition, but to me it’s very real. It also explains my eclectic career path. I have not only switched jobs, I have switched careers, a few times already. I’ve waxed eyebrows as an esthetician, sat in a cubicle as a [...]
Valentine’s Day: An Email Marketing Gold Mine
Along with Christmas and Black Friday, Valentine’s Day is one of the most lucrative holidays for entrepreneurs and marketers. According to a recent survey by RetailMeNot.ca, this year, the average Canadian will spend $164 on their V-Day celebration. In Canada there are 7,861,860 couples. And what do most couples do for Valentine’s Day? Statistics show that some couples treat [...]
Why Email Marketing is Different in Canada
Doing email marketing without the proper platform is a lot like parking where there’s a fluorescent yellow no parking sign. You saw the sign, you knew the restrictions of the spot. But you told yourself “hey, I’m only running in, I’ll be fine.” Only to come back to find parking enforcement leaving you an expensive, little piece of paper between [...]
5 Steps to Creating an Email Marketing Calendar You Will Actually Stick With
January, the time for New Year’s resolutions! The time for diets, exercise and setting all kinds of new goals. What better time to create an email marketing calendar to plan out your year. Start fresh and find what works for you. The most important thing, like any New Year’s resolution is to stay consistent. We all know that getting organized [...]
Email Marketing 101: A Complete Guide for Beginners
When you hear the term email marketing, you may feel like you’re back in 4th grade, sitting at the back of the classroom, learning multiplications for the first time, and it’s all a little foggy. You want to ask the teacher to clarify, but your peers seem to understand, and you’re worried everyone would laugh at you. The term makes [...]
A welcome email helps strengthen the customer relationship.
When someone signs up for your mailing list, do you send them a welcome email? Unfortunately, many businesses fail to take advantage of this momentum. By providing you with their address and allowing you to communicate with them, customers are giving you something extremely valuable—access to their inbox. You should seize this opportunity to strengthen your relationship with them. […]
