Email Marketing: 10 Tricks to Avoid Spam Triggers and Increase Deliverability

  For a small business owner, all this talk about spam may sound like a bunch of noise to you. All you’re trying to do is keep in touch with your clients, maybe even stimulate a few sales. But unintentionally, you may be making certain mistakes that are sending you on a very ungratifying scenic tour directly into the spam [...]

By |Tips and tricks|

Connect Cyberimpact to Leadpages to Grow Your Email List

Leadpages is a popular online platform that allows you to quickly create landing pages to collect leads and customer contacts. According to Leadpages, A landing page is a webpage that is designed to take web traffic, and convert visitors in a particular way, for a particular reason. In other words, landing pages are created to get people to do something (ideally, [...]

By |Tutorials, Tutoriels|

Marketing Automation, From Cyberimpact to the Palm of Your Hand

Our programmers are currently working extremely hard to add yet another key component to the platform. If you are one of our many users, you will soon have access to a new module, that will make your email marketing efforts even more efficient than they already are. This new marketing automation module will be launched sometime between now and mid-April. [...]

By |Cyberimpact, Features|

In Canada, Cyberimpact or Mailchimp?

  I could give you my best used car salesman pitch. “Cyberimpact is the most user-friendly solution on the market,” “more bang for your buck”, “why not support a Canadian based company?” But I’m not here to do that. I do however want to shed some light on some very crucial details about doing email marketing in Canada you may [...]

4 Ways to Connect Cyberimpact to Your WordPress Site

Are you using WordPress for your blog or website? Would you like to make subscribing to your Cyberimpact mailing list possible for your visitors? If you answered yes to both questions, this tutorial is for you! There are many ways to connect Cyberimpact to your WordPress website. Choose the option that best suits you, and start growing your email list through [...]

By |Tutorials|

The Role of Email Marketing in the Sales Process (Infographic)

You have probably noticed that the web has completely changed consumer behaviour, and in turn, it has changed the way sales and marketing are executed. Today, your clients are informed about your products and services before they even step foot in your store. A shift in your own consumer behaviour has probably solidified this observation. Just like your customers, you [...]

By |Tips and tricks|

Hi, I’m Jonelle and I Have Creative ADD

  A while ago I self-diagnosed myself with what I like to call creative ADD. This is not an actual condition, but to me it’s very real. It also explains my eclectic career path. I have not only switched jobs, I have switched careers, a few times already. I’ve waxed eyebrows as an esthetician, sat in a cubicle as a [...]

By |Customer Relationship|

Valentine’s Day: An Email Marketing Gold Mine

  Along with Christmas and Black Friday, Valentine’s Day is one of the most lucrative holidays for entrepreneurs and marketers. According to a recent survey by RetailMeNot.ca, this year, the average Canadian will spend $164 on their V-Day celebration. In Canada there are 7,861,860 couples. And what do most couples do for Valentine’s Day? Statistics show that some couples treat [...]

By |Tips and tricks|

Why Email Marketing is Different in Canada

Doing email marketing without the proper platform is a lot like parking where there’s a fluorescent yellow no parking sign.  You saw the sign, you knew the restrictions of the spot. But you told yourself “hey, I’m only running in, I’ll be fine.”  Only to come back to find  parking enforcement leaving you an expensive, little piece of paper between [...]

By |Tips and tricks|

5 Steps to Creating an Email Marketing Calendar You Will Actually Stick With

January, the time for New Year’s resolutions!  The time for diets, exercise and setting all kinds of new goals.  What better time to create an email marketing calendar to plan out your year.  Start fresh and find what works for you.  The most important thing, like any New Year’s resolution is to stay consistent. We all know that getting organized [...]

By |Tips and tricks|

Email Marketing 101: A Complete Guide for Beginners

When you hear the term email marketing, you may feel like you’re back in 4th grade, sitting at the back of the classroom, learning multiplications for the first time, and it’s all a little foggy. You want to ask the teacher to clarify, but your peers seem to understand, and you’re worried everyone would laugh at you. The term makes [...]

By |Tips and tricks|

A welcome email helps strengthen the customer relationship.

  When someone signs up for your mailing list, do you send them a welcome email? Unfortunately, many businesses fail to take advantage of this momentum. By providing you with their address and allowing you to communicate with them, customers are giving you something extremely valuable—access to their inbox. You should seize this opportunity to strengthen your relationship with them. […]

Creating compelling content

  It’s a well-known fact—quality content is critical to a newsletter’s success. But finding something interesting to write about month after month can be daunting. Here are a few ideas to serve as inspiration and add some fun to the process of publishing your newsletter! […]

By |Tips and tricks|

Turning implied consent into express consent

As you know by now, each month you’ll automatically receive a report regarding the expiry dates of the implied consents for the subscribers of your mailing list—why not take the opportunity to obtain the express consent of these subscribers? Otherwise, you stand to lose the privileged email relationship you have with them—possibly for good. Let’s review the basics: Express consent: [...]

By |CASL, Tips and tricks|

Canada’s Anti-Spam law is effective, but it’s harming Canadian businesses

July 1st will mark the first anniversary of Canada’s anti-spam legislation (CASL). We took the opportunity to survey our clientele to gain a better understanding of how the law affects Canadian businesses. […]

By |CASL|

CSS layouts, floats and HTML emails

You are comfortable with web technologies, but new to HTML emails? This article aims to save you a lot of hassle. […]

By |Tips and tricks|