How to Create a Great Email That Can’t Be Ignored
If you send out promotional emails (i.e. you do email marketing), being ignored by your subscribers is the worst thing that can happen to you. Your contacts inboxes are more crowded than ever, so your email’s subject line really has to stand out and be enticing to open. Making sure your contacts open your emails is only half the [...]
How Often Should You Send Emails To Your Customers and Prospects?
This is THE question that everyone asks us and unfortunately, the answer to this question varies for each company. I would go even further by saying that even the experts do not agree on the correct way to properly answer to this question. We want to reassure you that there are ways to find the answer to that question [...]
17 Ways To Grow Your Business With Email Marketing
Email marketing is one of the most effective and cost-efficient ways to grow your business. According to Justin Rondeau from Digital Marketer, “Email marketing is the lifeblood of any business. If you don’t have a solid email marketing strategy, then you hate money. Email isn’t going anywhere and is still one of the best ways to move a lead [...]
Quality vs. Quantity: How to Have Success Despite Your Small Email List
When we start using email marketing, we are guilty of being impatient. We expect record-breaking results - yesterday. The problem with this mindset is that, at the very beginning we are invariably disappointed with the size of our email list. A small list does not constitute failure Of course, a good balance between quality and quantity is necessary for [...]
Canada’s Anti-Spam Law & Email Marketing Tips for Small Businesses (Interview)
The interview below aired on the radio show "Business in Vancouver" on Roadhouse Radio 98.3, on September 5th, 2017. Hayley Woodin interviewed me (Antoine, marketing director) and we covered topics like; the effects of Canada's Anti-Spam Law on small businesses, how they can successfully use email marketing and the evolution of email marketing in the recent years. Listen to the interview below... [...]
Reasons Why Public Organizations in Canada Are Using Cyberimpact
Although most Cyberimpact users are Canadian SMEs, we’ve recently noticed that many public organizations also use our email marketing solution to communicate with their members; government agencies, municipalities, public services such as libraries, and so on. We wanted to dig a little deeper to find out what motivated them to choose Cyberimpact over other solutions. Here’s what we found: [...]
12 Templates for Writing Great Emails
You probably already know that email marketing is one of the most effective marketing tactics. Actually, email is the main source of revenue for two out of three businesses, based on a recent study. That being said, the main challenge is often writing the emails themselves. It can be hard to find the inspiration and the time to write [...]
Grow Your Email Subscriber List Automatically With Cyberimpact and OptinMonster
Would you like to grow your email subscriber list? The answer is probably yes! The more potential customers you attract on your email list, the more sales you’ll make later. In these videos, we’ll look at different strategies to turn website visitors into email subscribers. To do so, we’ll use a tool that we love here at Cyberimpact, OptinMonster. [...]
How to Integrate Cyberimpact With Other Apps and Software With Zapier
In this video, we’ll see how you can integrate your Cyberimpact account with other apps and software, through a service called Zapier. For example, if you have online forms built with an external tool and you want people who fill out the forms to be added to a Cyberimpact group, this for you. If you use a CRM and [...]
New Cyberimpact Features for June 2017
New Awesomeness in the Scenarios Section In the "Scenarios" section of Cyberimpact, you will find a new trigger called Search criteria. Use this trigger to target members that meet specific criteria and then automate a series of actions. We have used this trigger to create a scenario template called Express Consent Campaign - implied consent without an expiration date. As [...]
Straight Talk. Real Value. Clear Results
Who is Afolabi? Afolabi offers legal services to small businesses. They assist with incorporations, corporate maintenance, commercial leasing, and more. Not only do they practice law, they have also made it their mission to facilitate nation-wide conferences to help small business owners. The Commons Institute provides professional development solutions tailored to the needs and experiences of today’s professionals, managers [...]
10 reasons why email marketing should be your priority (If you’re a small business owner)
Email marketing is the most efficient way to communicate with your clients and prospects. Why? Because you have direct access to their inbox. They have given you permission to communicate with them one-on-one. It’s like someone finally agreeing to go on a date with you after communicating through a dating site. It’s your time to shine! Many factors make [...]
Canada’s Anti-Spam Legislation – Private Right of Action Postponed
Cyberimpact received news today that the Canadian government has postponed the addition of a new provision to Canada's Anti-Spam Legislation, which governs, among other things, sending commercial emails. The purpose of this now deferred provision was to add a private right of action to CASL; which means that individuals and organizations would have the right to bring non-compliant email [...]
The Canadian Retailer’s Guide to Email Marketing
“The week after our campaign was sent, our shelves at our three locations were emptied. Sales were up 800%! ” - Sebastien Lalande, Espace Houblon Retailers all over the world are using email marketing to build loyalty and drive sales. In this article, we will look at how when used correctly email marketing can bring you an enormous amount [...]
Are you always on the go? STOP, breathe and reboot. It’s time to hit the golf course!
Who is Golf Québec? The Québec Golf Federation successfully shapes the growth of golfers through exciting initiatives for players of all skill levels. They benefit from rewarding experiences, helping them reach their full potential. From recreational to competitive practice of the sport, golf promotes a healthy lifestyle and provides an opportunity to have fun with family and friends. Their [...]
Automated Consent Management is Now Possible Thanks to Marketing Automation
Canada’s Anti-Spam Legislation (CASL) requires that the consents from your contacts always be up-to-date, but this task can be a lot of work, especially for SMBs. But this is not the case if you are using Cyberimpact. We have developed a marketing automation scenario that will allow your consent management to be on autopilot. In a matter of minutes [...]
