The Canadian Retailer’s Guide to Email Marketing
“The week after our campaign was sent, our shelves at our three locations were emptied. Sales were up 800%! ” - Sebastien Lalande, Espace Houblon Retailers all over the world are using email marketing to build loyalty and drive sales. In this article, we will look at how when used correctly email marketing can bring you an enormous amount [...]
Are you always on the go? STOP, breathe and reboot. It’s time to hit the golf course!
Who is Golf Québec? The Québec Golf Federation successfully shapes the growth of golfers through exciting initiatives for players of all skill levels. They benefit from rewarding experiences, helping them reach their full potential. From recreational to competitive practice of the sport, golf promotes a healthy lifestyle and provides an opportunity to have fun with family and friends. Their [...]
Automated Consent Management is Now Possible Thanks to Marketing Automation
Canada’s Anti-Spam Legislation (CASL) requires that the consents from your contacts always be up-to-date, but this task can be a lot of work, especially for SMBs. But this is not the case if you are using Cyberimpact. We have developed a marketing automation scenario that will allow your consent management to be on autopilot. In a matter of minutes [...]
Marketing Automation is Now Available to Cyberimpact Users
During the last few months, the Cyberimpact team has been working extremely hard to add a very important piece to the platform. Today we are proud to announce the launch of our new marketing automation module. If you’re a Cyberimpact user, this is excellent news for you. Read the article to find out why. What is marketing automation? Let’s [...]
Email Marketing: How to create compelling content that sells
Although creativity is one of the contributing factors when it comes to creating compelling email content, it’s not necessarily the most important. Contrary to what you may think, there are some other factors that are much more significant. There are certain steps you can take to help you create compelling content, whether you are blessed with the creative gene, [...]
7 Ways to Improve Your Email Open Rate
There is no magical recipe to ensure that every single recipient will open every single email you send, but there are definitely some key things that will help you improve your email open rate. Here are a few factors that will help your emails get noticed and opened: 1-Subject line The subject line is like a first impression. Similarly [...]
Top 5 Reasons to Use a Professional Email Address
In this day and age most people prefer emailing over having a phone conversation. Which makes it virtually impossible to do business without an email address. Although the thought of using a free email service might be appealing, there are so many reasons why it’s important to invest in a professional email address. Here’s why: Credibility and trust The [...]
Ready-to-Eat, Healthy, Affordable Meals for Everyone!
Who they are? "Saveurs santé" offers home-cooked, ready-to-eat meals delivered right to your door. The service is available across the province of Québec, and even in some regions of Ontario. You just have to order online! Thanks to them eating quality meals at a great price is possible for people who don’t have time to cook. Professionals of all ages, [...]
CASL Infractions and CRTC Fines to Date: What is the Common Denominator?
Since July 2014 a total of $1,558,000 in fines has been issued to corporations in Canada for CASL infringement. And let’s not forget the recent events of Mr William Rapanos. He was the first small business owner to receive a fine. Compufinder - $1,100,000 Rogers - $200,000 Porter Airlines - $150,000 Kellogg - $60,000 Plentyoffish - $48,000 Mr William [...]
The end of the transition period for CASL: What is actually changing on July 1st, 2017?
Canada’s Anti-Spam Legislation (CASL) came into effect on July 1st, 2014. With CASL’s third anniversary fast approaching, and the end of the transition period coming to an end, we’re hearing a lot about this in the media, and on the web. We’ve noticed that many of our clients are looking for answers, and through guiding them, it has come [...]
Why Mailchimp is Far From Ideal for CASL Compliance
Canada's Anti-Spam Legislation (CASL) is a very hot topic at the moment, and we better get used to it because it’s here to stay. We have to buckle down and play by the rules. CASL applies to any electronic message sent for commercial purposes, including, of course, email marketing. As a Canadian company or organization you are required to [...]
How a Torontonian Could’ve Avoided a $15,000 Fine for Sending 58 Emails
On March 9, 2017 the CRTC announced the imposition of a $15,000 fine to Mr. William Rapanos for several violations of the Canadian Anti-Spam Law (CASL). The CRTC explains, The Commission imposes an administrative monetary penalty of $15,000 on William Rapanos for 10 violations of section 6 of Canada’s Anti-Spam Legislation. Specifically, Mr. Rapanos sent commercial electronic messages (i) [...]
Email Marketing: 10 Tricks to Avoid Spam Triggers and Increase Deliverability
For a small business owner, all this talk about spam may sound like a bunch of noise to you. All you’re trying to do is keep in touch with your clients, maybe even stimulate a few sales. But unintentionally, you may be making certain mistakes that are sending you on a very ungratifying scenic tour directly into the spam [...]
Connect Cyberimpact to Leadpages to Grow Your Email List
Leadpages is a popular online platform that allows you to quickly create landing pages to collect leads and customer contacts. According to Leadpages, A landing page is a webpage that is designed to take web traffic, and convert visitors in a particular way, for a particular reason. In other words, landing pages are created to get people to do something (ideally, [...]
Marketing Automation, From Cyberimpact to the Palm of Your Hand
Our programmers are currently working extremely hard to add yet another key component to the platform. If you are one of our many users, you will soon have access to a new module, that will make your email marketing efforts even more efficient than they already are. This new marketing automation module will be launched sometime between now and mid-April. [...]
In Canada, Cyberimpact or Mailchimp?
I could give you my best used car salesman pitch. “Cyberimpact is the most user-friendly solution on the market,” “more bang for your buck”, “why not support a Canadian based company?” But I’m not here to do that. I do however want to shed some light on some very crucial details about doing email marketing in Canada you may [...]
