Quality vs. Quantity: How to Have Success Despite Your Small Email List

  When we start using email marketing, we are guilty of being impatient. We expect record-breaking results - yesterday. The problem with this mindset is that, at the very beginning we are invariably disappointed with the size of our email list. A small list does not constitute failure Of course, a good balance between quality and quantity is necessary for [...]

By |Tips and tricks|

Canada’s Anti-Spam Law & Email Marketing Tips for Small Businesses (Interview)

The interview below aired on the radio show "Business in Vancouver" on Roadhouse Radio 98.3, on September 5th, 2017. Hayley Woodin interviewed me (Antoine, marketing director) and we covered topics like; the effects of Canada's Anti-Spam Law on small businesses, how they can successfully use email marketing and the evolution of email marketing in the recent years. Listen to the interview below... [...]

By |CASL, Tips and tricks|

Reasons Why Public Organizations in Canada Are Using Cyberimpact

  Although most Cyberimpact users are Canadian SMEs, we’ve recently noticed that many public organizations also use our email marketing solution to communicate with their members; government agencies, municipalities, public services such as libraries, and so on. We wanted to dig a little deeper to find out what motivated them to choose Cyberimpact over other solutions. Here’s what we found: [...]

12 Templates for Writing Great Emails

  You probably already know that email marketing is one of the most effective marketing tactics. Actually, email is the main source of revenue for two out of three businesses, based on a recent study. That being said, the main challenge is often writing the emails themselves. It can be hard to find the inspiration and the time to write [...]

By |Tips and tricks|

Grow Your Email Subscriber List Automatically With Cyberimpact and OptinMonster

  Would you like to grow your email subscriber list? The answer is probably yes! The more potential customers you attract on your email list, the more sales you’ll make later. In these videos, we’ll look at different strategies to turn website visitors into email subscribers. To do so, we’ll use a tool that we love here at Cyberimpact, OptinMonster. [...]

By |Features, Tutorials|

How to Integrate Cyberimpact With Other Apps and Software With Zapier

  In this video, we’ll see how you can integrate your Cyberimpact account with other apps and software, through a service called Zapier. For example, if you have online forms built with an external tool and you want people who fill out the forms to be added to a Cyberimpact group, this for you. If you use a CRM and [...]

By |Features, Tutorials|

New Cyberimpact Features for June 2017

  New Awesomeness in the Scenarios Section In the "Scenarios" section of Cyberimpact, you will find a new trigger called Search criteria. Use this trigger to target members that meet specific criteria and then automate a series of actions. We have used this trigger to create a scenario template called Express Consent Campaign - implied consent without an expiration date. As [...]

By |Cyberimpact, Features|

Straight Talk. Real Value. Clear Results

  Who is Afolabi? Afolabi offers legal services to small businesses. They assist with incorporations, corporate maintenance, commercial leasing, and more. Not only do they practice law, they have also made it their mission to facilitate nation-wide conferences to help small business owners. The Commons Institute provides professional development solutions tailored to the needs and experiences of today’s professionals, managers [...]

By |Featured Client|

10 reasons why email marketing should be your priority (If you’re a small business owner)

  Email marketing is the most efficient way to communicate with your clients and prospects. Why? Because you have direct access to their inbox. They have given you permission to communicate with them one-on-one. It’s like someone finally agreeing to go on a date with you after communicating through a dating site. It’s your time to shine! Many factors make [...]

By |Tips and tricks|

Canada’s Anti-Spam Legislation – Private Right of Action Postponed

  Cyberimpact received news today that the Canadian government has postponed the addition of a new provision to Canada's Anti-Spam Legislation, which governs, among other things, sending commercial emails. The purpose of this now deferred provision was to add a private right of action to CASL; which means that individuals and organizations would have the right to bring non-compliant email [...]

By |CASL, News|

The Canadian Retailer’s Guide to Email Marketing

  “The week after our campaign was sent, our shelves at our three locations were emptied. Sales were up 800%! ” - Sebastien Lalande, Espace Houblon Retailers all over the world are using email marketing to build loyalty and drive sales. In this article, we will look at how when used correctly email marketing can bring you an enormous amount [...]

By |Tips and tricks|

Are you always on the go? STOP, breathe and reboot. It’s time to hit the golf course!

  Who is Golf Québec? The Québec Golf Federation successfully shapes the growth of golfers through exciting initiatives for players of all skill levels. They benefit from rewarding experiences, helping them reach their full potential. From recreational to competitive practice of the sport, golf promotes a healthy lifestyle and provides an opportunity to have fun with family and friends. Their [...]

By |Featured Client|

Automated Consent Management is Now Possible Thanks to Marketing Automation

  Canada’s Anti-Spam Legislation (CASL) requires that the consents from your contacts always be up-to-date, but this task can be a lot of work, especially for SMBs. But this is not the case if you are using Cyberimpact. We have developed a marketing automation scenario that will allow your consent management to be on autopilot. In a matter of minutes [...]

By |CASL, Features|

Marketing Automation is Now Available to Cyberimpact Users

  During the last few months, the Cyberimpact team has been working extremely hard to add a very important piece to the platform. Today we are proud to announce the launch of our new marketing automation module. If you’re a Cyberimpact user, this is excellent news for you. Read the article to find out why. What is marketing automation? Let’s [...]

By |Cyberimpact, Features|

Email Marketing: How to create compelling content that sells

  Although creativity is one of the contributing factors when it comes to creating compelling email content, it’s not necessarily the most important. Contrary to what you may think, there are some other factors that are much more significant. There are certain steps you can take to help you create compelling content, whether you are blessed with the creative gene, [...]

By |Tips and tricks|

7 Ways to Improve Your Email Open Rate

  There is no magical recipe to ensure that every single recipient will open every single email you send, but there are definitely some key things that will help you improve your email open rate. Here are a few factors that will help your emails get noticed and opened: 1-Subject line The subject line is like a first impression. Similarly [...]

By |Tips and tricks|