Conforming to CASL: it’s easy with Cyberimpact!

Canada's Anti-Spam Legislation (CASL), will take effect on July 1st, 2014. In terms of the new law, Cyberimpact is the perfect tool to simplify your life. This new law was created based on common sense. In short, one can only send promotional emails to a person who wants to receive them. This is called an express consent. Bill C-28 also allows you to [...]

By |CASL, Cyberimpact|

Your questions: attachments

  I want to send a file with my email. How can I do that? […]

By |Tips and tricks|

Design for email softwares

  Many constraints and specifications come into play when it comes to HTML email design. Email softwares are many and capricious, and it is difficult to predict how your email will appear in all conditions. We present here the main rules to put all the chances on your side. […]

By |Tips and tricks|

Segmenting groups: divide to communicate

Why divide? Send the same thing to everyone may not be the best way to reap the benefits of your efforts.By putting all your contacts in the same group, you cannot distinguish your new members from those with whom you have done business, for example. […]

By |Tips and tricks|

Question: when is the best time to send my mailing?

This is a tricky question because the answer depends on your list, your industry and a plethora of factors. Here are a few tips that can help you decide the best moment for you to send it based on your situation. […]

By |Tips and tricks|

Christmas cards: 5 reasons to send them to your clients!

During the mad year-end rush, we sometimes forget one of our oldest and noblest business traditions: sending holiday greetings to our customers. To do this properly, there is no better way than to use virtual holiday greeting cards! Here below, we give you 5 reasons to add them to your marketing strategy! […]

How to import members in Cyberimpact

Once you have created your Cyberimpact account, importing members is the fastest way to start sending emails. However, it is important to follow the steps and format in order for everything to go smoothly. […]

By |Tips and tricks|

HTML 101 – Part 3: Images

This article is part of a series on the use of HTML for email marketing. Today we will see how to control images. […]

By |Tips and tricks|

HTML 101 – HTML email – Part 2

This article is part of a series on the use of HTML for email marketing. Today we will see how to control text formatting and spacing. […]

By |Tips and tricks|

Innovate with our autoresponder for your email marketing!

The autoresponder Cyberimpact is proud to bring you its latest innovation: the autoresponder! It allows you to automate and better target your email marketing. Cyberimpact is always simpler and more profitable! […]

By |Tips and tricks|

New newsletter templates to celebrate customer birthdays!

Happy birthday newsletter templates! Cyberimpact offers you the possibility of using these striking newsletter models for your members’ birthdays. You will find these new templates in the Cyberimpact application. New templates for a new feature ! Additionally, these newsletter templates will allow you to fully enjoy our new Cyberimpact feature: the autoresponder. In fact, this week’s new feature allows you [...]

By |Features, Tips and tricks|

HTML 101 – The code behind HTML emails – Part 1

This article is the first in a series on the use of HTML for emails marketing. Today we will see the basics and the syntax of HTML. […]

Why keep a maximum width of 600 pixels for HTML emails?

  There are plenty of services, software and platforms on which your HTML emails can be displayed. Screen resolution, UI constraints, user-resized windows are all factors that can affect the display. […]

By |Tips and tricks|

How to get Facebook and email marketing involved?

At the Email Summit 2013, Jay Baer gave a fascinating conference about the similarities between Facebook and email marketing. From this conference, we give you 10 tips to get Facebook and email marketing to work together efficiently. […]

Question: why is my list refused for importation?

There are mainly two reasons for this: You are trying Cyberimpact for free and your list contains more than 100 members. Your list contains many suspicious email addresses and we think they may have originated from a purchased list. It may happen that we approve manually import if we believe that the system is wrong. However, we do not allow [...]

Question: Why choose a Canadian emailing solution?

What are the benefits of using a Canadian rather than American solution to send my email marketing? […]