Email Marketing 101: A Complete Guide for Beginners

When you hear the term email marketing, you may feel like you’re back in 4th grade, sitting at the back of the classroom, learning multiplications for the first time, and it’s all a little foggy. You want to ask the teacher to clarify, but your peers seem to understand, and you’re worried everyone would laugh at you. The term makes [...]

By |Tips and tricks|

A welcome email helps strengthen the customer relationship.

  When someone signs up for your mailing list, do you send them a welcome email? Unfortunately, many businesses fail to take advantage of this momentum. By providing you with their address and allowing you to communicate with them, customers are giving you something extremely valuable—access to their inbox. You should seize this opportunity to strengthen your relationship with them. […]

Creating compelling content

  It’s a well-known fact—quality content is critical to a newsletter’s success. But finding something interesting to write about month after month can be daunting. Here are a few ideas to serve as inspiration and add some fun to the process of publishing your newsletter! […]

By |Tips and tricks|

Turning implied consent into express consent

As you know by now, each month you’ll automatically receive a report regarding the expiry dates of the implied consents for the subscribers of your mailing list—why not take the opportunity to obtain the express consent of these subscribers? Otherwise, you stand to lose the privileged email relationship you have with them—possibly for good. Let’s review the basics: Express consent: [...]

By |CASL, Tips and tricks|

Canada’s Anti-Spam law is effective, but it’s harming Canadian businesses

July 1st will mark the first anniversary of Canada’s anti-spam legislation (CASL). We took the opportunity to survey our clientele to gain a better understanding of how the law affects Canadian businesses. […]

By |CASL|

CSS layouts, floats and HTML emails

You are comfortable with web technologies, but new to HTML emails? This article aims to save you a lot of hassle. […]

By |Tips and tricks|

Test your mailings!

  Before sending your email to an entire group, it is customary to test it thoroughly to avoid errors or omissions that you won’t be able to correct later. Here are some tips for what to test and how to do so effectively […]

By |Tips and tricks|

How we made Cyberimpact models mobile-friendly with media queries

  A while ago Cyberimpact has adapted its email templates to make them compatible with mobile platforms. But how, exactly, does this work? For the techies among you, we reveal here our experts secrets! […]

By |Tips and tricks|

Show your clients some love on Valentine’s Day.

  Valentine's Day is the ideal time to offer promotional coupons. Cyberimpact provides you with predesigned templates based on the St-Valentine's Day theme. All you have to do is include a promotion or a coupon to share gift ideas with your clients. Don't forget singles, or that your clients may wish to treat themselves only. If you can, introduce offers valid for [...]

Understand your mailing’s statistics

  Your mailing sent, it is time to enjoy the results of your efforts and adjust to improve the next shot. Cyberimpact provides statistics on each of your mailings in order to help you get there. […]

By |Tips and tricks|

Conforming to CASL: it’s easy with Cyberimpact!

Canada's Anti-Spam Legislation (CASL), will take effect on July 1st, 2014. In terms of the new law, Cyberimpact is the perfect tool to simplify your life. This new law was created based on common sense. In short, one can only send promotional emails to a person who wants to receive them. This is called an express consent. Bill C-28 also allows you to [...]

By |CASL, Cyberimpact|

Your questions: attachments

  I want to send a file with my email. How can I do that? […]

By |Tips and tricks|

Design for email softwares

  Many constraints and specifications come into play when it comes to HTML email design. Email softwares are many and capricious, and it is difficult to predict how your email will appear in all conditions. We present here the main rules to put all the chances on your side. […]

By |Tips and tricks|

Segmenting groups: divide to communicate

Why divide? Send the same thing to everyone may not be the best way to reap the benefits of your efforts.By putting all your contacts in the same group, you cannot distinguish your new members from those with whom you have done business, for example. […]

By |Tips and tricks|

Question: when is the best time to send my mailing?

This is a tricky question because the answer depends on your list, your industry and a plethora of factors. Here are a few tips that can help you decide the best moment for you to send it based on your situation. […]

By |Tips and tricks|

Christmas cards: 5 reasons to send them to your clients!

During the mad year-end rush, we sometimes forget one of our oldest and noblest business traditions: sending holiday greetings to our customers. To do this properly, there is no better way than to use virtual holiday greeting cards! Here below, we give you 5 reasons to add them to your marketing strategy! […]