Mailing servers and reputation

We have said several times that Cyberimpact’s mailing servers are reputable. But what does that mean and what are the factors that make them so? […]

How to show your newsletter online?

A tip for offering an online newsletter to your customers Cyberimpact gives you the possibility to insert a link in your newsletter that leads to its online version. This link will then allow your readers, if they have trouble viewing your email, to read it in their browser. […]

About background images in HTML Email

Did you know that background images were not recommanded to use in HTML email? […]

The Difference Between an Email and a Newsletter

Classic situation: Jack, from the sales department, wants to send an important document for a quote before 3pm today. At the same exact time, Jane from marketing decides to send the latest promotional offers to her list of 350 contacts. Unfortunately, a complaint from one of these contacts quarantines all emails leaving the company: nothing goes in or out, total panic… […]

Do not buy mailing lists

You began doing email marketing recently and have heard about the possibility of buying mailing lists to which you can send your email communications. It is not that expensive and could get you started very quick, but is it a good idea? No. Not ever. Regardless of circumstances. Here’s why. […]

By |CASL, Tips and tricks|

Your questions: email and video

I want to send a video to my subscribers. Is it possible to do this with Cyberimpact? The answer: not directly. Unfortunately, it is not possible to embed a video directly into an email. Email software does not support iframes or the scripts needed to read these types of files. The most effective way to send your video to your [...]

By |Tips and tricks|

Create your newsletter with Cyberimpact

With Cyberimpact’s new editor, create your newsletter template that you can reuse mailing after mailing has become really easy. If you have not tried it yet, we challenge you to leave aside the expert mode and create a model using the new editor to compare. Here is a guide to help you get started. […]

Why your email shouldn’t be composed of images only

We often tell our clients not to send emails made only of images. Here is why. […]

By |Tips and tricks|

Which email software clients are used the most?

Are you curious about which email software are the most popular? […]

By |Tips and tricks|

New templates for Easter

We added 2 new Easter templates as well as 3 new regular models. You can find them in the pre-designed templates. Use it to send your good wishes to your customers! […]

By |Cyberimpact, Features|

Analysis of a successful email: Mell Fitness

Each time a mailing is sent from Cyberimpact, we receive a copy. This allows us to ensure that all emails are consistent with our policies (and thus maintain the good reputation of our servers) but also to admire your achievements and improve our application according to the use you make of it. We received several interesting emails since the launch of the new editor, which gave us the idea to share a few on this blog. Email of the moment: Mell Fitness […]

By |Tips and tricks|

Easily send your coupons with Cyberimpact

This summer, we added a template to create coupons in a few clicks. Try it and you will see how easy it is to get spectacular results. Benefits Sending coupons by mail is inexpensive and allows you to reach your customers directly. Several studies have shown that it is an effective strategy to retain existing customers as well as to attract new. […]

New templates for Valentine’s Day

We've added three new templates for Valentine's Day. You can find them in the pre-designed templates. Use them to declare your love to your customers!

By |Cyberimpact, Features|

New on Cyberimpact: mobile-friendly templates

Recently we have been working hard to make our newsletter templates compatible with mobile platforms. Why? Nearly 40% of emails are now read on a smartphone or tablet. Source : Litmus – “Email Analytics” (September 2012) 82% of smartphone owners use their phones to read and send emails. Source: Google “The mobile movement” (April 2011) 70% of readers will delete emails without reading them if they don’t display properly on their mobile platform. Source: MILL for business “Mobile Marketing Statistics” (May 2018) […]

By |Cyberimpact, Features|

Customize your marketing emails

Did you know that Cyberimpact gives you the ability to customize the marketing emails you send to your members? Here’s how. […]

By |Features, Tips and tricks|

A spam filter proof email

Many customers wonder how to ensure that a newsletter sent to a customer will arrive in the inbox and not be marked as “junk”. A spam score is a result of a complex calculation used by spam filters in order to sort the good emails from the bad.  It is based on your emails content, amount of text verses images, number of recipients, the server’s reputation, and more. If the spam score exceeds a certain limit – which varies from one solution to another, the email is blocked and will not be received by the recipient, even if he is registered to your mailing list. Here are some tips to keep in mind to maximize your chances of reaching an inbox. […]

By |Tips and tricks|