Marketing Automation is Now Available to Cyberimpact Users

  During the last few months, the Cyberimpact team has been working extremely hard to add a very important piece to the platform. Today we are proud to announce the launch of our new marketing automation module. If you’re a Cyberimpact user, this is excellent news for you. Read the article to find out why. What is marketing automation? Let’s [...]

By |Cyberimpact, Features|

Email Marketing: How to create compelling content that sells

  Although creativity is one of the contributing factors when it comes to creating compelling email content, it’s not necessarily the most important. Contrary to what you may think, there are some other factors that are much more significant. There are certain steps you can take to help you create compelling content, whether you are blessed with the creative gene, [...]

By |Tips and tricks|

7 Ways to Improve Your Email Open Rate

  There is no magical recipe to ensure that every single recipient will open every single email you send, but there are definitely some key things that will help you improve your email open rate. Here are a few factors that will help your emails get noticed and opened: 1-Subject line The subject line is like a first impression. Similarly [...]

By |Tips and tricks|

Top 5 Reasons to Use a Professional Email Address

  In this day and age most people prefer emailing over having a phone conversation. Which makes it virtually impossible to do business without an email address. Although the thought of using a free email service might be appealing, there are so many reasons why it’s important to invest in a professional email address. Here’s why: Credibility and trust The [...]

Ready-to-Eat, Healthy, Affordable Meals for Everyone!

Who they are? "Saveurs santé" offers home-cooked, ready-to-eat meals delivered right to your door. The service is available across the province of Québec, and even in some regions of Ontario. You just have to order online! Thanks to them eating quality meals at a great price is possible for people who don’t have time to cook. Professionals of all ages, [...]

By |Featured Client|

CASL Infractions and CRTC Fines to Date: What is the Common Denominator?

  Since July 2014 a total of $1,558,000 in fines has been issued to corporations in Canada for CASL infringement. And let’s not forget the recent events of Mr William Rapanos. He was the first small business owner to receive a fine. Compufinder - $1,100,000 Rogers - $200,000 Porter Airlines - $150,000 Kellogg - $60,000 Plentyoffish - $48,000 Mr William [...]

By |CASL|

The end of the transition period for CASL: What is actually changing on July 1st, 2017?

  Canada’s Anti-Spam Legislation (CASL) came into effect on July 1st, 2014. With CASL’s third anniversary fast approaching, and the end of the transition period coming to an end, we’re hearing a lot about this in the media, and on the web. We’ve noticed that many of our clients are looking for answers, and through guiding them, it has come [...]

By |CASL|

Why Mailchimp is Far From Ideal for CASL Compliance

  Canada's Anti-Spam Legislation (CASL) is a very hot topic at the moment, and we better get used to it because it’s here to stay. We have to buckle down and play by the rules. CASL applies to any electronic message sent for commercial purposes, including, of course, email marketing. As a Canadian company or organization you are required to [...]

By |CASL, Uncategorized|

How a Torontonian Could’ve Avoided a $15,000 Fine for Sending 58 Emails

  On March 9, 2017  the CRTC announced the imposition of a $15,000 fine to Mr. William Rapanos for several violations of the Canadian Anti-Spam Law (CASL). The CRTC explains, The Commission imposes an administrative monetary penalty of $15,000 on William Rapanos for 10 violations of section 6 of Canada’s Anti-Spam Legislation. Specifically, Mr. Rapanos sent commercial electronic messages (i) [...]

By |CASL, News|

Email Marketing: 10 Tricks to Avoid Spam Triggers and Increase Deliverability

  For a small business owner, all this talk about spam may sound like a bunch of noise to you. All you’re trying to do is keep in touch with your clients, maybe even stimulate a few sales. But unintentionally, you may be making certain mistakes that are sending you on a very ungratifying scenic tour directly into the spam [...]

By |Tips and tricks|

Connect Cyberimpact to Leadpages to Grow Your Email List

Leadpages is a popular online platform that allows you to quickly create landing pages to collect leads and customer contacts. According to Leadpages, A landing page is a webpage that is designed to take web traffic, and convert visitors in a particular way, for a particular reason. In other words, landing pages are created to get people to do something (ideally, [...]

By |Tutorials, Tutoriels|

Marketing Automation, From Cyberimpact to the Palm of Your Hand

Our programmers are currently working extremely hard to add yet another key component to the platform. If you are one of our many users, you will soon have access to a new module, that will make your email marketing efforts even more efficient than they already are. This new marketing automation module will be launched sometime between now and mid-April. [...]

By |Cyberimpact, Features|

In Canada, Cyberimpact or Mailchimp?

  I could give you my best used car salesman pitch. “Cyberimpact is the most user-friendly solution on the market,” “more bang for your buck”, “why not support a Canadian based company?” But I’m not here to do that. I do however want to shed some light on some very crucial details about doing email marketing in Canada you may [...]

4 Ways to Connect Cyberimpact to Your WordPress Site

Are you using WordPress for your blog or website? Would you like to make subscribing to your Cyberimpact mailing list possible for your visitors? If you answered yes to both questions, this tutorial is for you! There are many ways to connect Cyberimpact to your WordPress website. Choose the option that best suits you, and start growing your email list through [...]

By |Tutorials|

The Role of Email Marketing in the Sales Process (Infographic)

You have probably noticed that the web has completely changed consumer behaviour, and in turn, it has changed the way sales and marketing are executed. Today, your clients are informed about your products and services before they even step foot in your store. A shift in your own consumer behaviour has probably solidified this observation. Just like your customers, you [...]

By |Tips and tricks|

Hi, I’m Jonelle and I Have Creative ADD

  A while ago I self-diagnosed myself with what I like to call creative ADD. This is not an actual condition, but to me it’s very real. It also explains my eclectic career path. I have not only switched jobs, I have switched careers, a few times already. I’ve waxed eyebrows as an esthetician, sat in a cubicle as a [...]

By |Customer Relationship|