Test your mailings!

  Before sending your email to an entire group, it is customary to test it thoroughly to avoid errors or omissions that you won’t be able to correct later. Here are some tips for what to test and how to do so effectively […]

By |Tips and tricks|

How we made Cyberimpact models mobile-friendly with media queries

  A while ago Cyberimpact has adapted its email templates to make them compatible with mobile platforms. But how, exactly, does this work? For the techies among you, we reveal here our experts secrets! […]

By |Tips and tricks|

Show your clients some love on Valentine’s Day.

  Valentine's Day is the ideal time to offer promotional coupons. Cyberimpact provides you with predesigned templates based on the St-Valentine's Day theme. All you have to do is include a promotion or a coupon to share gift ideas with your clients. Don't forget singles, or that your clients may wish to treat themselves only. If you can, introduce offers valid for [...]

Understand your mailing’s statistics

  Your mailing sent, it is time to enjoy the results of your efforts and adjust to improve the next shot. Cyberimpact provides statistics on each of your mailings in order to help you get there. […]

By |Tips and tricks|

Conforming to CASL: it’s easy with Cyberimpact!

Canada's Anti-Spam Legislation (CASL), will take effect on July 1st, 2014. In terms of the new law, Cyberimpact is the perfect tool to simplify your life. This new law was created based on common sense. In short, one can only send promotional emails to a person who wants to receive them. This is called an express consent. Bill C-28 also allows you to [...]

By |CASL, Cyberimpact|

Your questions: attachments

  I want to send a file with my email. How can I do that? […]

By |Tips and tricks|

Design for email softwares

  Many constraints and specifications come into play when it comes to HTML email design. Email softwares are many and capricious, and it is difficult to predict how your email will appear in all conditions. We present here the main rules to put all the chances on your side. […]

By |Tips and tricks|

Segmenting groups: divide to communicate

Why divide? Send the same thing to everyone may not be the best way to reap the benefits of your efforts.By putting all your contacts in the same group, you cannot distinguish your new members from those with whom you have done business, for example. […]

By |Tips and tricks|

Question: when is the best time to send my mailing?

This is a tricky question because the answer depends on your list, your industry and a plethora of factors. Here are a few tips that can help you decide the best moment for you to send it based on your situation. […]

By |Tips and tricks|

Christmas cards: 5 reasons to send them to your clients!

During the mad year-end rush, we sometimes forget one of our oldest and noblest business traditions: sending holiday greetings to our customers. To do this properly, there is no better way than to use virtual holiday greeting cards! Here below, we give you 5 reasons to add them to your marketing strategy! […]

How to import members in Cyberimpact

Once you have created your Cyberimpact account, importing members is the fastest way to start sending emails. However, it is important to follow the steps and format in order for everything to go smoothly. […]

By |Tips and tricks|

HTML 101 – Part 3: Images

This article is part of a series on the use of HTML for email marketing. Today we will see how to control images. […]

By |Tips and tricks|

HTML 101 – HTML email – Part 2

This article is part of a series on the use of HTML for email marketing. Today we will see how to control text formatting and spacing. […]

By |Tips and tricks|

Innovate with our autoresponder for your email marketing!

The autoresponder Cyberimpact is proud to bring you its latest innovation: the autoresponder! It allows you to automate and better target your email marketing. Cyberimpact is always simpler and more profitable! […]

By |Tips and tricks|

New newsletter templates to celebrate customer birthdays!

Happy birthday newsletter templates! Cyberimpact offers you the possibility of using these striking newsletter models for your members’ birthdays. You will find these new templates in the Cyberimpact application. New templates for a new feature ! Additionally, these newsletter templates will allow you to fully enjoy our new Cyberimpact feature: the autoresponder. In fact, this week’s new feature allows you [...]

By |Features, Tips and tricks|

HTML 101 – The code behind HTML emails – Part 1

This article is the first in a series on the use of HTML for emails marketing. Today we will see the basics and the syntax of HTML. […]