Why Government Agencies, Municipalities & Other Public Organizations Should Use Cyberimpact to Send Emails
"Happy globalization’ doesn’t exist anymore. Since the 2007-2008 recession, trading barriers have spread across the globe and free trade agreements are becoming more and more rare. Brexit and the election of Donald Trump only reinforce this trend." - François Normand, Les Affaires, March 25, 2017 In the context of current global economy, when the time comes for your government [...]
Cyberimpact forms, now available on iPad and iPhone!
Download the Cyberimpact app in the App Store now! The Cyberimpact mobile app allows you to quickly create forms directly on your iPad or iPhone. In addition, people can fill out these forms on the same device so you can acquire contacts no matter where you are. This app is perfect for anyone interacting with their customers in person. For [...]
Why You Shouldn’t Use a Foreign Solution to Send Emails in Canada
"Happy globalization’ doesn’t exist anymore. Since the 2007-2008 recession, trading barriers have spread across the globe and free trade agreements are becoming more and more rare. Brexit and the election of Donald Trump only reinforce this trend." - François Normand, Les Affaires, March 25, 2017 In the context of the current global economy, when the time comes to send your [...]
Tips to Avoid Spam Filters in Email Marketing
One of the biggest challenges in email marketing is getting emails to make it to the recipient’s inbox. With spam filters becoming harder and harder to get through, it’s important to stay up-to-date on best practices. Spam filters use a “spam score” that is based on different criteria in order to detect unwanted and unsolicited emails. These criteria include [...]
The Best & Worst from My Email Inbox (Tips & Mistakes to Avoid in Email Marketing)
As a marketing professional, I’ve subscribed to a wide selection of email lists. Some of the emails I receive are excellent, but some have evidently landed in my junk folder for obvious reasons. I’ve decided to share with you a few samples from my inbox to show you what to do and what to avoid, so you can learn [...]
5 Steps to Optimise Your Website for Mobile Search
The use of smartphones and mobile technology has been on the rise for many years and is currently at an all-time high, with no sign of slowing down any time soon. More people than ever are using their smartphones for online browsing and searching, with over 52% of all online traffic coming from mobile devices. Google has recently updated [...]
Why Opt for Cyberimpact’s PRO Plan?
Cyberimpact offers three plans to choose from making it easy to opt for a plan that’s right for you. The PRO plan is geared to users who want to access every feature Cyberimpact has to offer in order to maximize their email marketing. We were happy to discover that many of our clients choose the PRO plan! Here are the [...]
Cyberimpact Helps Canadian Businesses Comply with the GDPR (European Privacy Law) — Here’s How
The European Union’s new privacy law, The General Data Protection Regulation (GDPR), made its appearance on May 25th, 2018. This has left many Cyberimpact users asking questions, more specifically the users who send emails to European contacts. At Cyberimpact, we agree that those questions are completely warranted, but rest assured, considering our expertise with CASL (Canada’s Anti Spam Law), [...]
How to Use Emojis in Email Marketing
Emojis (you know, the adorable little icons we insert in our messages) are now a part of our daily lives. We use them in text messages, in Facebook status updates, in tweets, in Messenger, etc. When my mom sends me a text resembling this one “I love you, have an amazing day ☀️ 💋 ❤️” , — it’s clear [...]
Why American Businesses Should Use Cyberimpact to Send Emails to Canada
Are you the owner or the director of an American small business? Would you like to communicate by email with clients, or potential clients north of the border? If so, the following is for you. Canada’s Anti Spam Legislation (CASL) requires you to get consent from your contacts in order to communicate with them within the law. There are [...]
New Plans and New Features!
We’ve just released a major Cyberimpact update. This update introduces two new plans; the PLUS plan and the PRO plan. The PLUS Plan With this plan, you’ll have access to a brand new feature, micro-surveys, and as a bonus, your emails will be sent faster. We’re already working on other very interesting features that will only be available with [...]
Get more subscribers to your email newsletter: 5 examples of effective forms
On average, 90% of the people who visit your website won’t contact you and will never come back. You'll never have the chance to start a discussion and develop a relationship with them. It's a bit sad, but it's reality. That being said, if someone fills out a form on your website and subscribes to your newsletter, you can [...]
Examples of Highly Effective Email Subject Lines
The subject line is one of the elements that influences the success of your email campaigns the most. But it’s not always easy to find the inspiration, or to know what type of subject line to use to entice people to open your emails. Listed below are 19 examples of subject lines in 9 different styles that will help [...]
7 Marketing Resolutions for a Healthy Small Business in 2018
On January 24th, 2018, we gave this online training (webinar) entitled 7 Marketing Resolutions for a Healthy Small Business in 2018. Several dozen entrepreneurs and marketing professionals attended the workshop live. But if this is not your case, you can watch the videos below! You will learn several marketing strategies that could make a real difference in your business. [...]
Constant Contact Has Let Canadian Businesses Down! What Should You Do?
I met Alan Hoffman of CE-Credits a few weeks ago. He had invited me to give a presentation on email marketing and Canada’s Anti-Spam Law in Ottawa in front of a group of financial planning professionals. Alan and his team provide continuing education for financial planners across Ontario, in-person or through webcast. Alan has been a [...]
Canada’s Anti-Spam Law: Education at the Heart of the Problem!
The Standing Committee on Industry, Science and Technology submitted a report this week to the Chamber of Communes regarding modifications to Canada’s Anti-Spam Law (CASL). According to Jean-Francis Lalonde, CEO of Cyberimpact, “This is excellent news! The committee submitted thirteen recommendations that will inspire necessary adjustments to the law.” As mentioned in the dissertation that we [...]
