Cyberimpact Helps Canadian Businesses Comply with the GDPR (European Privacy Law) — Here’s How
The European Union’s new privacy law, The General Data Protection Regulation (GDPR), made its appearance on May 25th, 2018. This has left many Cyberimpact users asking questions, more specifically the users who send emails to European contacts. At Cyberimpact, we agree that those questions are completely warranted, but rest assured, considering our expertise with CASL (Canada’s Anti Spam Law), [...]
How to Use Emojis in Email Marketing
Emojis (you know, the adorable little icons we insert in our messages) are now a part of our daily lives. We use them in text messages, in Facebook status updates, in tweets, in Messenger, etc. When my mom sends me a text resembling this one “I love you, have an amazing day ☀️ 💋 ❤️” , — it’s clear [...]
Why American Businesses Should Use Cyberimpact to Send Emails to Canada
Are you the owner or the director of an American small business? Would you like to communicate by email with clients, or potential clients north of the border? If so, the following is for you. Canada’s Anti Spam Legislation (CASL) requires you to get consent from your contacts in order to communicate with them within the law. There are [...]
New Plans and New Features!
We’ve just released a major Cyberimpact update. This update introduces two new plans; the PLUS plan and the PRO plan. The PLUS Plan With this plan, you’ll have access to a brand new feature, micro-surveys, and as a bonus, your emails will be sent faster. We’re already working on other very interesting features that will only be available with [...]
Get more subscribers to your email newsletter: 5 examples of effective forms
On average, 90% of the people who visit your website won’t contact you and will never come back. You'll never have the chance to start a discussion and develop a relationship with them. It's a bit sad, but it's reality. That being said, if someone fills out a form on your website and subscribes to your newsletter, you can [...]
Examples of Highly Effective Email Subject Lines
The subject line is one of the elements that influences the success of your email campaigns the most. But it’s not always easy to find the inspiration, or to know what type of subject line to use to entice people to open your emails. Listed below are 19 examples of subject lines in 9 different styles that will help [...]
7 Marketing Resolutions for a Healthy Small Business in 2018
On January 24th, 2018, we gave this online training (webinar) entitled 7 Marketing Resolutions for a Healthy Small Business in 2018. Several dozen entrepreneurs and marketing professionals attended the workshop live. But if this is not your case, you can watch the videos below! You will learn several marketing strategies that could make a real difference in your business. [...]
Constant Contact Has Let Canadian Businesses Down! What Should You Do?
I met Alan Hoffman of CE-Credits a few weeks ago. He had invited me to give a presentation on email marketing and Canada’s Anti-Spam Law in Ottawa in front of a group of financial planning professionals. Alan and his team provide continuing education for financial planners across Ontario, in-person or through webcast. Alan has been a [...]
Canada’s Anti-Spam Law: Education at the Heart of the Problem!
The Standing Committee on Industry, Science and Technology submitted a report this week to the Chamber of Communes regarding modifications to Canada’s Anti-Spam Law (CASL). According to Jean-Francis Lalonde, CEO of Cyberimpact, “This is excellent news! The committee submitted thirteen recommendations that will inspire necessary adjustments to the law.” As mentioned in the dissertation that we [...]
4 Marketing Tips for a Successful Holiday Promotion
The Christmas tree is up in the in the living room, classic christmas music can be heard in stores and your neighbors have installed their lights and ornament. Yes, the holidays are definitely on the horizon! For many companies, especially in retail, the holiday season is an ideal time to boost sales. So we've prepared a few marketing tips [...]
Canada’s anti-spam legislation: Education still needed! (Press Release)
View the press release on Newswire.ca Terrebonne, November 15, 2017: More than 3 years after coming into force, Canada’s anti-spam legislation (CASL) remains unclear for more than 1 in 2 of email marketing users. More troubling, the majority of them have no idea of the consequences if they violate the law. This is what becomes obvious in a survey [...]
4 Marketing Tips For a Successful Black Friday Promotion
The cold has arrived, fall is definitely here and Black Friday is just around the corner! So we thought we would share 4 tips for an effective Black Friday promotion. Watch the video below... And there you go, we can’t wait to see what kind of Black Friday promotion you will come up with. Share your ideas in the [...]
4 Layout Mistakes to Avoid at All Costs When Sending Out Email Campaigns
One might assume that writing an email and creating its design would be child’s play. As you may have noticed while planning your campaigns, sometimes it's a little harder than you might have imagined. Nothing is more frustrating than spending hours in front of your computer screen trying to create your perfect layout, only to realize that it looks [...]
How to Create a Great Email That Can’t Be Ignored
If you send out promotional emails (i.e. you do email marketing), being ignored by your subscribers is the worst thing that can happen to you. Your contacts inboxes are more crowded than ever, so your email’s subject line really has to stand out and be enticing to open. Making sure your contacts open your emails is only half the [...]
How Often Should You Send Emails To Your Customers and Prospects?
This is THE question that everyone asks us and unfortunately, the answer to this question varies for each company. I would go even further by saying that even the experts do not agree on the correct way to properly answer to this question. We want to reassure you that there are ways to find the answer to that question [...]
17 Ways To Grow Your Business With Email Marketing
Email marketing is one of the most effective and cost-efficient ways to grow your business. According to Justin Rondeau from Digital Marketer, “Email marketing is the lifeblood of any business. If you don’t have a solid email marketing strategy, then you hate money. Email isn’t going anywhere and is still one of the best ways to move a lead [...]
