Email Marketing for Nonprofits and Charities

Here are some free resources for nonprofit organizations and charities that want to use email marketing and automation to better communicate with their audience.


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Cyberimpact is an email marketing platform developed and supported in Canada by a team of passionate professionals dedicated to the success of local organizations.

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Effective Email Automation For Not-For-Profit Organizations

In this webinar, you'll learn how you can use marketing automation to better communicate with your members, donors and other contacts while saving valuable time.

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Introduction:

Recent online trends demonstrate that email communication remains an essential tool for
success. Email marketing must be part of any nonprofit communication strategy.

An organization needs to be in control of this communication channel in order to maintain a
privileged relationship with its donors, benefactors and members. Whether you want to improve the loyalty of your donors, extend your reach to make yourself heard or raise more funds, email marketing will help you reach your goals.

Here is a short list of best practices you should implement in your organization to be
successful with your email communication strategy.

  1. Get in the habit of retrieving email addresses to build your email list in all the activities and communications you do 
  2. Remember to clean up your mailing lists and keep it updated
  3. Establish and respect your writing calendar 
  4. Be aware of your organization's tone and image 
  5. Think about using catchy subject lines 
  6. Make sure to offer useful content 
  7. Be concise 
  8. Think about social media shares

Take a few minutes to discover the resources on this page.

Email marketing is for you too!

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Why Should Nonprofits Use an Email Marketing Platform?

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