Non-Profit Organizations & Email Marketing, FAQs

Non-Profit Organizations & Email Marketing, FAQs

After a casual conversation, waiting in line at the office coffee machine, it occured to me that our customer service team is receiving a lot of questions from non-profit organizations. Below we’ve answered the most frequently asked questions concerning non-profit organizations:

Question: We’re a non-profit organization, does Canada’s Anti-Spam Law apply to us?

Answer:   Absolutely, no business or organization in Canada, including charities and         non-profit organizations are exempt from complying with Canada’s Anti-Spam Law. If you use digital channels to promote your organization, products or services, Canada’s Anti-Spam Law applies to you.

Question: Are we allowed to send promotional emails on behalf of a non-profit organization?

Answer: Of course, as long as you follow the law. Canada’s Anti-Spam Law operates with the notion of two different types of consents: Implied & Express. In every case, it’s up to you (the sender) to obtain proof of consent. There lies the importance of managing the collected consents properly. For additional information on Canada’s Anti-Spam Law and the different types of consents visit this page.

Question: Will an email marketing solution make my job harder?

Answer: Absolutely not, with the amount of money and effort sending a campaign through traditional mail requires, it’s so much more efficient to send emails. No printing documents, no stamps or envelopes.

Also, you can easily manage and segment your lists by language, group & interests. Which makes sending newsletters in both official languages is a breeze.

In conclusion, using Cyberimpact for your daily marketing tasks is an excellent idea, since it will simplify your workflow tremendously. In addition, when you use an email solution, you can also keep track of who received and opened your emails.

Question: I don’t have a lot of contacts, is that a problem?

Answer: You have more contacts than you think. Sift through your inbox and you’ll notice that you have a few different lists of contacts already. Members, clients, suppliers, personal contacts. With all these contacts readily available, it’s a great place to start.

Also, with Cyberimpact, it’s very easy to add a subscription form to your website, Facebook page, etc. Our new mobile application conveniently allows you to collect contacts out in the field, during fundraisers and networking events.

Question: Is it expensive?

Answer: Not at all, you can even create an account and use our services for free until you reach  a total of 250 contacts! Once you have noticed the benefits of Cyberimpact and that you have 250 contacts or more, a small monthly fee (based on the plan of your choice) will be charged to your credit card.

Question: Is using Cyberimpact difficult?

Answer: No, our platform is extremely user-friendly and designed for people that are not marketing professionals. And if you happen to run into any problems, our customer service team is there to help you every step of the way. Reach us by chat, by email, or by phone, and we’ll be happy to assist you.

Most importantly, no more trips to the post office to mail letters. An online solution allows you to deliver mail to your subscriber’s inbox in just a few clicks. You’ll even be pleased with our selection of attractive and inspiring email templates.

Create your free account and try it now!

Good luck!

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