NEWSLETTERS,

THE FOUNDATION OF EMAIL MARKETING

There are two types of newsletters. Those that build your credibility and those that strengthen customer loyalty and increase customer engagement.

Find out which approach is most relevant to you, and how to implement it.

THE PROOF-OF-CREDIBILITY NEWSLETTER
newsletter 1
FOR WHO
  • Legal services (i.e. lawyers, notaries)
  • Financial services (i.e. accountants, planners, brokers, etc.)
  • Specialized services (i.e. engineers, architects)
  • Consulting (i.e. experts, coaches, consultants)
  • Health and beauty services
  • Brokerage (i.e. insurance, real estate, mortgages)
  • Any other field in which expertise and customer confidence are key
WHY
  • Showcase your expertise
  • Educate your prospects
  • Become a reference
  • Build confidence
HOW
  • Write articles and blog posts about your business’ daily activities
  • Showcase an article and support it with additional articles
  • Display your new products and promotions
  • Use one of our designed templates
HERE IS A REAL CASE STUDY

"My first newsletter helped recruit 16 companies to start our manufacturing marketplace." Benoît Cormier, President Group Lead Management

THE GENERAL INFORMATION NEWSLETTER
FOR WHO
  • Retail
  • Restaurants
  • Fashion
  • Hair salons
  • Tradespeople
  • Associations and Charities
  • NPOs
  • Cultural industries
  • Sports and Outdoor activities
  • Any other seasonal business
newsletter 2
WHY
  • Build customer loyalty
  • Foster attachment to your brand
  • Increase the sense of belonging
  • Re-engage past customers
  • Show the vibrancy of your company
HOW
  • Locate 4 or 5 online articles in your customers’ field of interest
  • Write 2 or 3 lines of introduction or analysis for each article
  • If you have a blog, select an important article from it
  • Use a design template
  • Send your newsletter on a regular basis (every 2, 3 or 4 weeks)
HERE IS A REAL CASE STUDY

“This newsletter promoting a presale of show tickets sold 20% of all available seats.” Marc Cadieux, Théâtre du Casino

Cyberimpact is more than a newsletter tool, it also means empowerment through support and coaching.

Most small businesses don’t have internal marketing experts. That’s why Cyberimpact supports you every step of the way. With an excellent customer service team, and an extensive library of webinars and articles filled with tips and tricks, you will have access to all the ressources you need to acheive your maximum potential as quickly as possible.

And because we know that every dollar counts, we offer a free membership that never expires. No credit card, no commitment needed.

Discover the power of email marketing risk free. Like many of our customers, you’ll be glad you did.

Don’t let your customers slip away. START NOW, IT’S FREE!