Email engagement is the measure of how actively your audience interacts with what you send them. Opens, clicks, replies, conversions… All of it tells you whether your emails are landing […]
So you’ve made the decision to leave Constant Contact. Now you just need to figure out how to actually do it. The cancellation process is less obvious than it should […]
Sending good email campaigns is only half the job. The other half is understanding what happens after you hit send — who opened it, who clicked, who converted, and who […]
Whether your bill has crept up, you’ve outgrown the platform, or you’ve simply found a better fit for your organization, cancelling Mailchimp is more straightforward than it might seem, as […]
If you’ve ever had to set up an email client, troubleshoot an email campaign that never arrived, or connect a tool to send emails through your domain, you’ve probably come […]
Adding a new channel to your strategy is not easy, and in 2026 more businesses are seeing the value of putting email first. However, yearly goals set up in January […]
A good newsletter is a powerful tool in your digital marketing arsenal. But how can you tell if your efforts are truly paying off? To do that, you need to […]
Think about the last time you opened an email that felt like it was written specifically for you versus one that clearly went out to thousands of people at once. […]
