All businesses must have a direct way to communicate with their audience. The best way to do this is to have a quality mailing list. With a good subscriber base […]

Email marketing is still a powerful tool for businesses to connect with their audience (as long as your content is not tagged as SPAM). Brands are increasingly investing in email […]

Marketing automation is an essential tool for businesses. It streamlines marketing efforts, to increase efficiency, and drive growth. When you have automation tools in place to deal with repetitive tasks, […]

This year, we expect to see significant advancements in how emails are personalized, designed, and integrated into broader marketing strategies. The emphasis will be on the smart use of technologies […]

Every marketing expert knows that pop-up forms can be incredibly effective when it comes to building email contact lists. Whether called pop-up windows, subscription forms, or newsletter pop-ups, the pop-up […]

Prepare for a major change starting in February 2024 regarding the deliverability of email messages from Gmail and Yahoo! Indeed, on October 3rd, Gmail released a blog post revealing upcoming […]

Email marketing remains one of the essential cornerstones of any effective marketing strategy. However, with the ubiquity of online advertisements and consumers’ growing distrust of promotional messages, it has become […]

Black Friday, the long-awaited day of exceptional discounts and promotions, continues to evolve at a rapid pace, and one of the secret weapons fueling its success is email marketing. In […]