We promise this is not a marketer telling other marketers to do more marketing. While writing the State of Email Marketing in Canada 2026, we noticed something that’s stuck with us: Canadian organizations send an average of 34 emails per year — that’s about 3 emails per month. For most organizations, that means a monthly newsletter and not much else.
No welcome sequences. No event announcements. No re-engagement campaigns. Just a couple of emails a month carrying the full weight of an entire email marketing strategy.
You need more than one touchpoint
When you only send a monthly newsletter, you’re asking one email to do everything: build trust, stay relevant, deliver value, and drive action. And if that email lands on a bad day, or with a subject line that doesn’t quite land, or while your contact is too busy to click — you’ve lost your one shot until next month.
There’s an overall fear of over-spending among Canadian organizations but we learned that only 15% of contacts unsubscribe because “they’re getting too many emails.”
A more consistent sending cadence doesn’t mean more noise. As long as you focus on creating tailored content for you audience, you’ll have more opportunities to connect. If you send a product update here, a free resource there, and have an automated welcome sequence in place for new subscribers to align their expectations about what content they’ll get from you, you’ll ease the pressure of your one bi-weekly newsletter.
By creating multiple low-pressure touchpoints you start building familiarity and familiarity has a big impact on conversion. You can stay present without being pushy.
You already have what you need
You don’t need much to start changing your email strategy. If you’re using Cyberimpact as your email tool, every plan includes unlimited sends, so the only thing standing between you and a larger email plan this month is your decision to send it.
A big reason why organizations avoid having a more robust email strategy is the time of production. Most marketing teams in Canada already feel overwhelmed and overworked with the amount of work they have — social media, strategy, paid ads, AEO, content marketing…
But a good email marketing strategy doesn’t mean more production time. A campaign doesn’t have to be a big production every time. When you send a short email announcing a new feature or upcoming event, and let’s say you add a quick micro-survey asking what your contacts think about it, that covers two goals in a single send: You’ve shared an update and collected feedback that’s useful for your marketing and product team.
By incre way don’t have to wait a full month for more data about your audience.
How to improve your email strategy this month
If you’re in the 2-3 emails per month grou, you’re not doing anything wrong. But there’s room for growth! The easiest fix you do right now is also the most obvious one: add one more email to your calendar this month.
Our tip is to start with an automated welcome sequence for new subscribers. You can even start with one if a sequence seems overwhelming. Set up the email your new subscribers will get as soon as they sign up with all the information they’ll need.
This is a meaningful step because with one email you are…
- Easing up the load of your newsletter
- Improving your new subscriber experience by sharing valuable information from the get-go
- Setting up expectations from new contacts and in time this will improve your contact retention and engagement
The organizations in Canada getting the most out of email in 2026 aren’t the ones with the biggest lists or the most elaborate templates. They’re the ones showing up consistently, with something worth saying.