Customer testimonials on the web have emerged with the growing interest of marketers for social proof. Social proof, you say? This principle states that someone who is inconclusive on what […]
Several newsletter software programs are available on the market, but do they really meet your needs? We often base our research on price, but many other aspects are important to […]
Do you ever get that build up of anxiety right as you’re pressing the send button? If yes, don’t worry about it, you’re not alone. Considering the fact that once […]
With the announcement of a yet another lockdown, companies will still have to reinvent themselves to stay afloat. We know how stressful and worrisome a situation like this can be; […]
This year, your business might have been affected by Covid, forcing several major transformations when it comes to the way it operates. Some of you may have noticed that e-commerce […]
Did you know that readability can be measured? It’s an important factor in written communications and it can make a difference between being read or sent to trash. Today we […]
A lot has been said about the pandemic. However, despite sanitary measures, confinement, social distancing, businesses shutting and all the economic impact it has generated, this period, in my opinion, […]
If you’ve read my previous blog post you know how to survive the “post-crisis” phase and the gradual recovery of the economy in Canada. The key is to base your […]
