In email marketing, outreach refers to the practice of sending targeted, personalised emails to individuals or organisations you don’t have an existing relationship with, typically to establish a connection, build […]

In digital marketing, RCS (Rich Communication Services) is an advanced messaging protocol designed to replace traditional SMS text messaging with a richer, more interactive experience. RCS allows businesses to send […]

In email marketing, marketing automation refers to software and technology that automates repetitive marketing tasks, manages multi-step campaigns, and delivers personalized messages based on user behaviour or predefined triggers. Instead […]

A subject line is the short text recipients see in their inbox that summarizes what an email is about. In email marketing, the subject line plays a critical role in […]

Click-through rate (CTR) is an email marketing metric that measures the percentage of recipients who clicked on at least one link in your email. CTR helps you understand how effective […]

Email & Marketing Glossary Learn essential marketing terms to help you create stronger email campaigns and improve results.

Are you a Canadian marketer researching MailerLite as an email marketing solution for your business? It’s a popular choice among marketers. Canadian businesses face special challenges related to data sovereignty, […]

If you’re a Canadian business owner exploring email marketing platforms, you might have come across Cakemail. The company positions itself with a friendly branding and promise of simplicity—but does it […]