In email marketing, outreach refers to the practice of sending targeted, personalised emails to individuals or organisations you don’t have an existing relationship with, typically to establish a connection, build […]

In digital marketing, SMS (Short Message Service) is a text messaging channel that allows businesses to send short, text-based messages directly to customers’ mobile phones. SMS messages are delivered through […]

In digital marketing, RCS (Rich Communication Services) is an advanced messaging protocol designed to replace traditional SMS text messaging with a richer, more interactive experience. RCS allows businesses to send […]

In email marketing, a recipient is an individual who receives an email you send. The term refers to anyone on your email list who is delivered a message, whether they’re […]

Email marketing is a crucial channel for businesses who want to thrive in 2026. However, Canadian businesses must grasp the nuances of recipient consent to avoid violating data privacy laws […]

Are you a Canadian marketer researching MailerLite as an email marketing solution for your business? It’s a popular choice among marketers. Canadian businesses face special challenges related to data sovereignty, […]

For Canadian businesses and organizations seeking a Canadian email marketing alternative, Envoke might pop up as an option. The fact that it is a Canadian company outweighs the data privacy […]

If you’re a Canadian business owner exploring email marketing platforms, you might have come across Cakemail. The company positions itself with a friendly branding and promise of simplicity—but does it […]