CASL and PIPEDA compliance are important issues for every Canadian business owner and marketer. Personal data protection and email marketing compliance can seem daunting. However, it’s simpler than it seems […]
Last update: June 20, 2024 Doing email marketing without the right platform is like parking where there’s a fluorescent yellow no parking sign. You saw the sign, you knew the […]
Since July 2014 a total of $1,558,000 in fines has been issued to corporations in Canada for CASL infringement. And let’s not forget the recent events of Mr William Rapanos. […]
Canada’s Anti-Spam Legislation (CASL) came into effect on July 1st, 2014. With CASL’s third anniversary fast approaching, and the end of the transition period coming to an end, we’re hearing […]
Canada’s Anti-Spam Legislation (CASL) is a very hot topic at the moment, and we better get used to it because it’s here to stay. We have to buckle down and […]
A lot of Canadian organizations use Mailchimp because it’s well-known and heavily marketed. However, there are some Canada-specific considerations around pricing, data safety and compliance that are worth understanding before […]
You spent time on your subject line, your layout looks clean, and your list is solid… or so you thought. When you send the campaign, open rate is half of […]
Most email marketing platforms were built with mid-sized marketing teams in mind. The usability, feature depth, the onboarding complexity… For a small team (or a team of one), it can […]
