CASL and PIPEDA compliance are important issues for every Canadian business owner and marketer. Personal data protection and email marketing compliance can seem daunting. However, it’s simpler than it seems […]
Last update: June 20, 2024 Doing email marketing without the right platform is like parking where there’s a fluorescent yellow no parking sign. You saw the sign, you knew the […]
Since July 2014 a total of $1,558,000 in fines has been issued to corporations in Canada for CASL infringement. And let’s not forget the recent events of Mr William Rapanos. […]
Canada’s Anti-Spam Legislation (CASL) came into effect on July 1st, 2014. With CASL’s third anniversary fast approaching, and the end of the transition period coming to an end, we’re hearing […]
Canada’s Anti-Spam Legislation (CASL) is a very hot topic at the moment, and we better get used to it because it’s here to stay. We have to buckle down and […]
What Is DKIM? DKIM (DomainKeys Identified Mail) is an email authentication method that helps verify that an email was sent by an authorized sender and wasn’t altered in transit. It […]
What Is Spam? In email marketing, spam refers to unwanted or unsolicited emails—especially messages sent in bulk without the recipient’s consent. Spam is often promotional, but it can also include […]
What Is an Email List (or Mailing List)? An email list (also called a mailing list) is a collection of email addresses gathered by a business or organization to send […]
