Customer testimonials on the web have emerged with the growing interest of marketers for social proof. Social proof, you say? This principle states that someone who is inconclusive on what […]
We often base our software research solely on price, but there are many aspects to consider when choosing a good email marketing software. Over the hype of large multinationals options, […]
Do you ever get that build up of anxiety right as you’re pressing the send button? If yes, don’t worry about it, you’re not alone. Considering the fact that once […]
With the announcement of a yet another lockdown, companies will still have to reinvent themselves to stay afloat. We know how stressful and worrisome a situation like this can be; […]
Latest update: November 23, 2024 Black Friday sales are huge for all businesses. And ever since 2020, e-commerce has grown exponentially. From 32% between 2019 and 2020 to a whopping […]
Did you know that readability can be measured? It’s an important factor in written communications and it can make a difference between being read or sent to trash. Today we […]
A lot has been said about the pandemic. However, despite sanitary measures, confinement, social distancing, businesses shutting and all the economic impact it has generated, this period, in my opinion, […]
If you’ve read my previous blog post you know how to survive the “post-crisis” phase and the gradual recovery of the economy in Canada. The key is to base your […]
