We promise this is not a marketer telling other marketers to do more marketing. While writing the State of Email Marketing in Canada 2026, we noticed something that’s stuck with […]

A lot of Canadian organizations use Mailchimp because it’s well-known and heavily marketed. However, there are some Canada-specific considerations around pricing, data safety and compliance that are worth understanding before […]

You spent time on your subject line, your layout looks clean, and your list is solid… or so you thought. When you send the campaign, open rate is half of […]

Most email marketing platforms were built with mid-sized marketing teams in mind. The usability, feature depth, the onboarding complexity… For a small team (or a team of one), it can […]

A pillar to a successful email marketing strategy is the right email platform. It should check a lot of boxes — list management, deliverability, design, compliance, and reporting without requiring […]

It seems like everyone is doing an email newsletter today, from individuals to brands looking to build a community. However, many get deleted without being opened. Of the ones that […]

Choosing an email marketing platform feels simple until you start comparing prices and features. Every provider has a pricing page, and almost every page is designed to show you the […]

Email engagement is the measure of how actively your audience interacts with what you send them. Opens, clicks, replies, conversions… All of it tells you whether your emails are landing […]