By 2022, 81% of small businesses use email as their primary customer acquisition channel, and 80% for retention, which is why email marketing is so important. 

The New Year is a great opportunity to improve your digital marketing skills. It is a billion-dollar industry that is ever-changing and growing. Therefore, you must continue learning to stay […]

This year, we had the incredible opportunity to travel across Canada, stopping in Halifax, Toronto, Calgary, and Vancouver. At each stop, we connected with marketers, business owners, and nonprofit leaders, […]

Email marketing is still one of the most effective marketing channels for businesses. It is a highly reliable way to engage their customers. Even with new digital marketing platforms coming […]

As the Hospitality and Tourism industry grows and gets more competitive, there’s an estimate online sales will generate 80% of total revenue in the next 3 years. Therefore, hotels and […]

This year, we expect to see significant advancements in how emails are personalized, designed, and integrated into broader marketing strategies. The emphasis will be on the smart use of technologies […]

Latest update: November 23, 2024 Black Friday, the long-awaited day of exceptional discounts and promotions, continues to evolve at a rapid pace, and one of the secret weapons fueling its […]

Last update: August 22, 2024 Many people think that email marketing has become an outdated marketing channel — that is false. While social media like Instagram, Facebook, Twitter, and Tik […]