What Is an Email Service Provider (ESP)? An Email Service Provider (ESP) is a platform that allows businesses and organizations to create, send, manage, and track email marketing campaigns. An […]

What Is Personalization in Email Marketing? In email marketing, personalization is the practice of tailoring email content to an individual recipient based on their data, behaviour, or preferences. Instead of […]

What Is a Hyperlink? A hyperlink (or simply a link) is a clickable element in an email or web page that directs the reader to another destination, such as a website, landing page, […]

CEED Switched from Mailchimp to Cyberimpact to Empower Canadian Businesses CEED, a nonprofit organization based in Halifax, Nova Scotia, supports small to medium-sized entrepreneurs through programs, loans, and events designed […]

Email Marketing for Every Industry

In email marketing, outreach refers to the practice of sending targeted, personalised emails to individuals or organisations you don’t have an existing relationship with, typically to establish a connection, build […]

In digital marketing, SMS (Short Message Service) is a text messaging channel that allows businesses to send short, text-based messages directly to customers’ mobile phones. SMS messages are delivered through […]

All information was collected on September 15, 2025. Constant Contact is a US-based email marketing software. Although it has a big adoption in the US, its 2025 pricing overhaul has […]