I could give you my best used car salesman pitch. “Cyberimpact is the most user-friendly solution on the market,” “more bang for your buck”, “why not support a Canadian […]

You have probably noticed that the web has completely changed consumer behaviour, and in turn, it has changed the way sales and marketing are executed. Today, your clients are informed […]

Along with Christmas and Black Friday, Valentine’s Day is one of the most lucrative holidays for entrepreneurs and marketers. According to a recent survey by RetailMeNot.ca, this year, the average […]

January, the time for New Year’s resolutions!  The time for diets, exercise and setting all kinds of new goals.  What better time to create an email marketing calendar to plan […]

When you hear the term email marketing, you may feel like you’re back in 4th grade, sitting at the back of the classroom, learning multiplications for the first time, and […]

When someone signs up for your mailing list, do you send them a welcome email? Many businesses fail to take advantage of this strategy. It can be the first step […]

As you know by now, each month you’ll automatically receive a report regarding the expiry dates of the implied consents for the subscribers of your mailing list—why not take the […]