10 reasons why email marketing should be a priority

10 reasons why email marketing should be your priority (If you’re a small business owner)

Email marketing is the most efficient way to communicate with your clients and prospects. Why? Because you have direct access to their inbox. They have given you permission to communicate with them one-on-one. It’s like someone finally agreeing to go on a date with you after communicating through a dating site. It’s your time to shine!

Many factors make email marketing extremely effective. Find out what they are, and find out why it should be at the top of your to-do list:

Better reach

There are 3 times more email accounts than Facebook and twitter accounts combined. Anyone who is online has an email address. So when it comes to connecting with your prospects and customers, there’s no channel with a wider reach than email.

90% of email gets delivered to the intended recipient’s inbox, and only 2% of your Facebook fans actually see your posts in their News Feed. This is because Facebook limits the number of times your posts appear in the News Feed in an attempt to drive brands towards their paid advertising options.

If you post on Facebook, and you have 1000 fans, only 20 of them will see it in their News Feed. Alternatively, if you send an email campaign to 1000 subscribers at least 900 of them would receive it in their inbox. That’s a huge difference!

Better ROI

You may be wondering “why not just pay for Facebook ads instead?” Although they are also effective, when it comes to return on investment, email wins again! For every dollar spent $44 in revenu comes back to you. If you’ve used ads and have done the math you know that email has a better return.

People usually see your ads after doing a google search, or after they’ve visited a certain website. Anyone could look something up out of curiosity, doesn’t mean they’ll commit to making a purchase.

Whereas with email, people have genuinely showed interest and have explicitly told you they want to hear from you when they signed up for your email list. Email leads are more qualified in that sense and are obviously more effective.

It’s cheap

WIth Cyberimpact, for instance, you can send as many emails as you want for a reasonable monthly fee based on the number of contacts on your list. The pricing is based on your total number of contacts and you can send unlimited emails. No bells and whistles, it’s clear and straight to the point. Plus it’s in Canadian dollars!

Gets you immediate results

44 % of people make a purchase after receiving a promotional email. And let me tell you that my significant other falls into this category. He buys something almost every time he receives a coupon from his favourite clothing store. And then he proceeds to tell me that “it was on sale”.  So believe me when I say, I know first hand how well email marketing works.

Targeting the right people at the right time

With email marketing comes marketing automation; this will allow you to send the right content, to the right people at exactly the right time, with minimal effort. This means that emails can be sent automatically based on conditions, and triggers programmed for individual scenarios.Once you have set your parameters for a certain scenario, everything is done automatically, without your input! For example, you want to send an extra promo coupon to reward customers who open a certain email. Boom, Done!

You can personalize the content

You can segment who you are sending certain content to. Which gives you better results!  For example: If you’re promoting Mother’s Day for example. The message you will send to women will be much different than the one you will send to men. For men, what would help is including a go-to shopping list with a coupon at the bottom. For women, perhaps the most effective route would be promoting self-care, and including a coupon so they can treat themselves.

Build loyalty and maintain relationships

No doubt communication is the best way to maintain relationships with customers.You want to maintain regular contact with your clients, but you don’t want to be like that needy person who is trying too hard to get a date. No one likes the needy person, so you’ll want to use your judgment on this one.  They key is to not only send content to promote your products, and entice them to make a purchase – you’ll also want to make it worth their while with information that will make their lives better. (Tips and tricks and how to’s) That’s what will build loyalty.

Increased visibility

You can include clickable links to your website therefore increasing your web traffic. The average click-through rate of an email campaign is around 3%, the average click-through rate from a tweet is around 0.5%. This means you are 6 times more likely to get someone to click-through to your website from an email, than you are from a post on Twitter. As I mentioned earlier, your email subscribers have told you they want to hear from you, and this isn’t typically the case with social media platforms.

It’s easy

If I can do it, so can you – Speaking from experience Cyberimpact is more user-friendly than other platform since it was designed for small business owners who have no marketing experience what-so-ever.

And what’s even better is that they don’t just provide support, they are with you every step of the way giving you the tools you need to eventually become self-sufficient. Think of them as your partner, not just an email solution. They facilitate a weekly introductory webinar for new users. They also have an extensive library of articles and webinars always available for your perusal.

They understand that before you’ll be able to manœuvrer the platform on your own, you may need some guidance. After all, you’re not a marketer, and they expect everyone to learn at their own pace.

Get more from doing less

Time is money and you don’t have time to waste on things that don’t work. Email marketing works, so why not invest a little bit of time into doing it. In a matter of minutes you could have a campaigns ready. And the beauty is that it takes the same amount of time to create and send one email, than it does for 10 000 emails. You will save tons of time and it will bring great results. And who doesn’t want that?

You have nothing to lose, give Cyberimpact a shot! Create your free account now!


  1. A very big mistake to send me (an non french speaker) an email with no obvious English version or translate button.

    1. Hi Mr Hallman, it looks like you were subscribed to our french group by error. We corrected the situation and you should be receiving the emails in English from now on. Thank you for reporting this to us. If you still receive some french emails from us, please just ignore them: they should stop coming soon.

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