By 2022, 81% of small businesses use email as their primary customer acquisition channel, and 80% for retention, which is why email marketing is so important. 

This year, we expect to see significant advancements in how emails are personalized, designed, and integrated into broader marketing strategies. The emphasis will be on the smart use of technologies […]

Email marketing remains one of the essential cornerstones of any effective marketing strategy. However, with the ubiquity of online advertisements and consumers’ growing distrust of promotional messages, it has become […]

Latest update: November 23, 2024 Black Friday, the long-awaited day of exceptional discounts and promotions, continues to evolve at a rapid pace, and one of the secret weapons fueling its […]

The Halloween season is upon us, and for marketers, it represents a unique opportunity to create memorable campaigns that engage their audience. Email marketing remains one of the most powerful […]

Last update: August 22, 2024 Many people think that email marketing has become an outdated marketing channel — that is false. While social media like Instagram, Facebook, Twitter, and Tik […]

Email personalization allows you to add a personal touch to your marketing efforts to make them more effective. Not only does it increase open and click-through rates but it also […]

When a prospect subscribes to your newsletter, it’s at that moment they show interest in your company and express a desire to receive more information. Your role is to keep […]