How Email and Automation Can Simplify Planning Events

How Email Marketing and Automation Can Simplify Planning Events

Think about your favourite time of the week, Thursday 11:00 pm: time with the guys, the weekly semi-competitive hockey game in the beer league. It’s the one night during the week when you get a free pass from family duties and let the good times roll.

But, making this little moment of happiness happen isn’t always easy, especially when you’re the one in charge of planning and organizing it. For this event to take place, a certain number of players have to be present, so you have to manage injuries and absentees. Then, you need to confirm that there will be a referee present… this in addition to everything you do at work and at home: it seems like you’re always organizing!

What are your options? Send text messages, make calls, create a Facebook group? Sure, but does everyone answer you? Chances are they don’t. And if they do, how do you keep track of who answered you? Well,

Cyberimpact has the perfect solution for you!

Have you ever thought about emails?

Surprisingly in 2018, some of your players probably don’t have a Facebook account or don’t have access to a mobile phone. However practically everyone on the planet has an email address. And better yet, what if I told you that by using this method of communication, you can automate the management of attendance, and send reminder emails for the players that are not as prompt with their response. Simplify your life and your tasks with the help of micro-surveys.


Once per week, schedule one first email to be sent to your team that contains a survey “Will you be there?”—”yes” or “no”. At the same time why not add two reminders for the ones who don’t respond the first time (we all know the ones). Thanks to the triggered emails (marketing automation jargon), you can do this in a few simple steps. At a set time in the scenario the system will automatically send the reminder emails to the ones who haven’t yet responded.

All your team members have to do to is confirm whether they will be present or not by clicking on a little button, that states yes or no in the email. On your end, all you have to do is keep an eye on the results of the survey.

Here’s how to do that step by step:

1- Create your survey

Create your survey

2- Add the survey to an email and send it

Add the survey to an email and send it

3- Plan follow-ups

Plan Follow-Ups with automation

4- Check your answers

You will know who answered what.

Check your answers

And that’s all there is to it! You’re up now.

Enjoy the game.

P.S. Not using Cyberimpact yet? Create your free account now!


  1. I am pleasantly surprised at how you have made e-mail into an efficient system of managing a task as simple as planning, in this case, a hockey game. I am thoroughly amazed at the ingenious micro-surveys. I am sure, it will help all of us very much. Thank you for this well-detailed blog.

    1. Thanks for your comment, Donnie. We’re glad you find this info useful 😉

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