By 2022, 81% of small businesses use email as their primary customer acquisition channel, and 80% for retention, which is why email marketing is so important. 

If you have seen high click rates in your email campaigns, you may have noticed spikes in activity after sending. This often means you have encountered robot clicks. These automated […]

Prepare for a major change starting in February 2024 regarding the deliverability of email messages from Gmail and Yahoo! Indeed, on October 3rd, Gmail released a blog post revealing upcoming […]

This year, we expect to see significant advancements in how emails are personalized, designed, and integrated into broader marketing strategies. The emphasis will be on the smart use of technologies […]

Every marketing expert knows that pop-up forms can be incredibly effective when it comes to building email contact lists. Whether called pop-up windows, subscription forms, or newsletter pop-ups, the pop-up […]

Email marketing remains one of the essential cornerstones of any effective marketing strategy. However, with the ubiquity of online advertisements and consumers’ growing distrust of promotional messages, it has become […]

Latest update: November 23, 2024 Black Friday, the long-awaited day of exceptional discounts and promotions, continues to evolve at a rapid pace, and one of the secret weapons fueling its […]

The Halloween season is upon us, and for marketers, it represents a unique opportunity to create memorable campaigns that engage their audience. Email marketing remains one of the most powerful […]