In email marketing, marketing automation refers to software and technology that automates repetitive marketing tasks, manages multi-step campaigns, and delivers personalized messages based on user behaviour or predefined triggers. Instead […]
A subject line is the short text recipients see in their inbox that summarizes what an email is about. In email marketing, the subject line plays a critical role in […]
Unsubscribe refers to the action a contact takes to stop receiving email messages from a sender. In email marketing, an unsubscribe typically happens when a recipient clicks an unsubscribe link […]
Are you a Canadian marketer researching MailerLite as an email marketing solution for your business? It’s a popular choice among marketers. Canadian businesses face special challenges related to data sovereignty, […]
For Canadian businesses and organizations seeking a Canadian email marketing alternative, Envoke might pop up as an option. The fact that it is a Canadian company outweighs the data privacy […]
If you’re a Canadian business owner exploring email marketing platforms, you might have come across Cakemail. The company positions itself with a friendly branding and promise of simplicity—but does it […]
All information was collected on September 15, 2025. Constant Contact is a US-based email marketing software. Although it has a big adoption in the US, its 2025 pricing overhaul has […]
All information was collected on July 30, 2025. Looking for the latest on Mailchimp’s pricing to plan your email marketing budget? As one of the most used email marketing platforms […]
