What Is an Email List (or Mailing List)? An email list (also called a mailing list) is a collection of email addresses gathered by a business or organization to send […]

What Are Anti-Spam Laws? Anti-spam laws are regulations that govern how businesses and individuals can send commercial electronic messages, including marketing emails, SMS, and other digital communications. Their purpose is […]

What Is a Cold Email? In email marketing, a cold email is an email sent to someone you don’t have an existing relationship with. Cold emails are typically used for […]

What Is an Opt-Out in Email Marketing? In email marketing, an opt-out refers to a recipient’s decision to stop receiving future emails from a sender. It typically happens when someone […]

What Is an Email Service Provider (ESP)? An Email Service Provider (ESP) is a platform that allows businesses and organizations to create, send, manage, and track email marketing campaigns. An […]

What Is Personalization in Email Marketing? In email marketing, personalization is the practice of tailoring email content to an individual recipient based on their data, behaviour, or preferences. Instead of […]

How the Vision Schools Network Manages Communications for 28 locations Using Cyberimpact The Vision Schools, a network of daycares and primary schools in Quebec, has been using Cyberimpact for over […]

CEED Switched from Mailchimp to Cyberimpact to Empower Canadian Businesses CEED, a nonprofit organization based in Halifax, Nova Scotia, supports small to medium-sized entrepreneurs through programs, loans, and events designed […]