Have you ever wished you could send one email that feels personal to each of your subscribers—without building multiple versions or juggling endless lists? Sounds like a dream, right? Well, […]
In today’s crowded inbox, your email subject line is your first impression—the difference between an opened email and one that gets deleted or ignored. According to Neil Patel, 35% of […]
Email marketing continues to be one of the most effective tools for engaging audiences, driving conversions, and building customer loyalty. In a recent Lunch & Learn session, Frédéric Senterre from […]
Do you want to help those capable of making the switch from one-time volunteers to advocates and active donors? You’re not alone! Non-profits rely on the contributions from those who […]
By 2022, 81% of small businesses use email as their primary customer acquisition channel, and 80% for retention, which is why email marketing is so important.
If you have seen high click rates in your email campaigns, you may have noticed spikes in activity after sending. This often means you have encountered robot clicks. These automated […]
The New Year is a great opportunity to improve your digital marketing skills. It is a billion-dollar industry that is ever-changing and growing. Therefore, you must continue learning to stay […]
This year, we had the incredible opportunity to travel across Canada, stopping in Halifax, Toronto, Calgary, and Vancouver. At each stop, we connected with marketers, business owners, and nonprofit leaders, […]
