How the Vision Schools Network Manages Communications for 28 locations Using Cyberimpact

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The Vision Schools, a network of daycares and primary schools in Quebec, has been using Cyberimpact for over 9 years to communicate with thousands of parents across the province.

With 28 autonomous locations, they needed a flexible solution so each school could run their communications independently while following the network’s branding guidelines.

Aside from the email marketing solution they were looking for, Cyberimpact has become a true local partner that shares the same values and understands their unique needs.

Key Takeaways

  • 28 autonomous locations manage their own communications without losing brand consistency
  • Automatic contact syncing eliminates hours of administrative work every week
  • All personal data stays in Canada, compliant with Law 25, with zero extra effort required
  • Shared templates let schools benefit from the central design team’s work
  • Detailed reports confirm who read urgent communications—essential for accountability
  • After 9 years, zero regrets—the platform evolves with their needs

Email is the cornerstone of parent communications

The Vision Network understands the power of email communications.

Emmanuelle Fiset, Communications Coordinator, oversees the communications strategy for 15 daycares and 13 primary schools across Quebec. For the network, email communication is an essential infrastructure for keeping thousands of parents informed and engaged.

From weekly menus and event announcements to urgent updates and monthly newsletters, email serves as the primary channel connecting each school with its families.

“Email is our number one way to communicate with everyone at once,” Emmanuelle explained. “It’s how we keep parents in the loop.”

The challenge: Finding the right partner

When their previous email platform shut down unexpectedly, the stakes were high. The team couldn’t afford to lose this critical communication channel.

But finding a replacement wasn’t just about checking boxes on a feature list. As a cooperative network of 28 autonomous schools, the Vision Network had unique requirements that many standard email platforms couldn’t meet.

They faced the same challenges that educational organizations across Canada encounter:

Maintaining consistent branding across multiple independent schools

The Visions Network needed a platform that let them maintain consistent branding across 28 schools while giving school admins independent control over their own communications.

Contact management can be a real logistical nightmare

The contact list of a school is always changing: students are constantly joining and leaving, parents change their preferred contact info. Therefore, manually updating those lists in 28 different accounts was be a tiresome task with a high probability of errors.

Compliance and data safety are non-negotiables

Being an educational organization that handles parents and children’s personal data, the Vision Network needed to trust their new platform would take data safety and privacy as seriously as them.

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“It’s very important for our organization. When we talk about the families’ data safety, our families, for sure it is very important for us that the data is hosted here, in Quebec or Canada, not abroad.”

— Emmanuelle Fiset, Communications Coordinato at Vision Schools Network

Choosing Cyberimpact, a Canadian solution that meets their needs

When the Vision team found Cyberimpact, making the decision was easy.

Here’s what convinced them to move forward:

The multi-account structure saved them time and effort

Cyberimpact makes it possible for each school in the Vision Network to have an account with their own mailing history, statistics and contact lists. At the same time, the Vision Network team can still access each account, review data, and share templates and other branding-related content.

This is the system the Vision team was looking for: autonomous yet connected.

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“We are a truly decentralized network. The schools have their own communications plan. We provide them with templates and the tool to send their emails but we don’t intervene.”

— Emmanuelle Fiset, Communications Coordinato at Vision Schools Network

The API integration solved their biggest issue with manual contact management

Using Cyberimpact’s API, the network connected each account to its central database. Every night, contact lists automatically synchronize, reflecting new registrations, address changes, and departures.

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“Having our automated groups sync like that is perfect. Instead of constantly having to think about managing email address changes, it’s all automatic.”

— Emmanuelle Fiset, Communications Coordinato at Vision Schools Network

Schools can then segment their communications by class, grade level, or group—ensuring the communication is targeted and straightforward, and the team can focus on nurturing relations instead of manually maintaining contact lists.

Accessible and human support when it matters

Unlike platforms where support means endless FAQ pages or chatbot loops, Cyberimpact support team is human, Canadian, bilingual and ready to address the unique challenges of school communications such as tight timelines, sensitive content, and the need for reliability.

That responsive, human approach gives the Vision team confidence that they are not troubleshooting alone.

The ability to share templates across accounts ensures brand consistency

The head office’s design team creates custom templates directly in Cyberimpact, then deploys them across all network accounts. Schools can personalize their content while staying aligned with the shared visual identity.

The Law 25 compliance and consent tool built directly into the platform

Unlike other platforms where compliance with Canadian privacy laws is put on end users, Cyberimpact natively integrates the requirements of CASL, PIPEDA and Québec’s Law 25 on personal information protection.

Unsubscribe options are automatically included in every send. Data is hosted in Canada-based servers. And the Cyberimpact team stays proactive with making sure all emails meet new requirements as these regulations evolve.

The impact: Tangible results for all schools across the network

Since adopting Cyberimpact, the Vision School Network has seen significant improvements:

  • Automatic synchronization with their database has freed up countless hours of administrative work
  • Detailed reports track open rates and identify which contacts engaged with each campaign—invaluable for sensitive or urgent communications
  • Brand consistency is maintained across all schools through the multi-account access and shared template system
  • Peace of mind around data protection, with students and their families’ data hosted on Canadian soil and compliance tools built into the platform

A partnership built on shared values

For the Vision School Network, choosing Cyberimpact went beyond features—it was also a values-driven decision. “It’s essential to stay informed and proactive about local laws and regulations, and we saw that clearly with Quebec’s Law 25,” shared Emmanuelle.

Working with a local email marketing company means more than just “buying local”:

  • You speak with real people who understand the local and national context
  • You have proactive support as regulations change
  • You work with a partner who understands the realities of Canada’s education sector
  • You support the local economy while receiving outstanding service
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“I think when you have a service that’s available, it’s important to support a Québec company. Especially when the service is this good—it just makes sense.”

— Emmanuelle Fiset, Communications Coordinato at Vision Schools Network

Cyberimpact’s commitment to data sovereignty, bilingual human support, and deep understanding of the Canadian market helps the Vision team to focus on what matters most: delivering exceptional education and support to their students.

Conclusion

To the Vision School Network, Cyberimpact has become a partner that shares their values, understands their unique needs, and delivers the results required to stay connected with thousands of families across Québec.

Whether you’re a school network, a nonprofit organization, or a growing small business, the Vision School Network’s story shows that choosing local—and choosing Cyberimpact—delivers value on every level.

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