Since July 2014 a total of $1,558,000 in fines has been issued to corporations in Canada for CASL infringement. And let’s not forget the recent events of Mr William Rapanos. […]
Canada’s Anti-Spam Legislation (CASL) came into effect on July 1st, 2014. With CASL’s third anniversary fast approaching, and the end of the transition period coming to an end, we’re hearing […]
Canada’s Anti-Spam Legislation (CASL) is a very hot topic at the moment, and we better get used to it because it’s here to stay. We have to buckle down and […]
Last update: June 20, 2024 Doing email marketing without the right platform is like parking where there’s a fluorescent yellow no parking sign. You saw the sign, you knew the […]
Email marketing is still a powerful tool for businesses to connect with their audience (as long as your content is not tagged as SPAM). Brands are increasingly investing in email […]
This year, we expect to see significant advancements in how emails are personalized, designed, and integrated into broader marketing strategies. The emphasis will be on the smart use of technologies […]
Prepare for a major change starting in February 2024 regarding the deliverability of email messages from Gmail and Yahoo! Indeed, on October 3rd, Gmail released a blog post revealing upcoming […]
Email marketing remains one of the essential cornerstones of any effective marketing strategy. However, with the ubiquity of online advertisements and consumers’ growing distrust of promotional messages, it has become […]