2026 Calgary SocialWest

Email Strategy Audit Results

Real-time insights from email marketers. See where the industry stands and how you compare.
Average maturity score
10.1/20
Total submissions
52
Most common level
Intermediate
Maturity Overview
Where do email programs actually sit?
Email maturity distribution
Across all submissions
Program sophistication
Self-reported program level
Content & List Health
How is the industry balancing content and maintaining list quality?
Average content mix
Inform vs. Engage vs. Activate
List cleaning recency
When was the list last cleaned?
Open rate distribution
Self-reported average open rates
Program Sophistication
What data and automation are marketers actually using?
Segmentation data in use
What data drives segmentation
Active automation sequences
Which sequences are live today
Metrics currently tracked
What marketers are measuring
Goals & Industry
What's driving email strategy, and who's taking the audit?
Primary email goals
What marketers are focused on
Industry breakdown
Where respondents come from