Segmentation
Send the right message to the right people
Group your contacts by behavior, demographics, or custom fields, then send personalized emails to each group.
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Group your contacts by behavior, demographics, or custom fields, then send personalized emails to each group.
Group contacts by location, engagement, purchase history, or custom fields, then send campaigns built for each group.
Create dynamic groups based on real-time behavior. Contacts join automatically when they match, and leave when they don't.
Go beyond basic demographics. Segment by membership type, donation tier, event attendance, or any data you collect in a custom field.
Targeted campaigns consistently outperform generic ones, more opens, more clicks, more conversions.
