Sending good email campaigns is only half the job. The other half is understanding what happens after you hit send — who opened it, who clicked, who converted, and who […]

Whether your bill has crept up, you’ve outgrown the platform, or you’ve simply found a better fit for your organization, cancelling Mailchimp is more straightforward than it might seem, as […]

If you’ve ever had to set up an email client, troubleshoot an email campaign that never arrived, or connect a tool to send emails through your domain, you’ve probably come […]

Adding a new channel to your strategy is not easy, and in 2026 more businesses are seeing the value of putting email first. However, yearly goals set up in January […]

A good newsletter is a powerful tool in your digital marketing arsenal. But how can you tell if your efforts are truly paying off? To do that, you need to […]

Think about the last time you opened an email that felt like it was written specifically for you versus one that clearly went out to thousands of people at once. […]

Email remains one of the most effective communication channels in Canada but the way organizations use it is evolving. Understanding your email performance is the first step to improving your […]

One of the most common questions we hear is, “Does email marketing increase sales?” Yes. Email marketing consistently delivers one of the highest returns on investment (ROI), often outperforming paid […]