Sending a newsletter regularly is great. But over time, is your content becoming a little repetitive for your subscribers? Have you considered that blog posts about your industry, written by you or by content creators, could be useful for your next email campaigns? Let me show you how content marketing can improve your campaigns by offering added value to your contacts. Content marketing serves several purposes; learn more below.
Inform people
Do you have a tip about your products or services that your customers don’t know? Well, one content marketing idea could be to create a recipe using your product and share it as a video on a YouTube channel or in a blog post. You could also share this content on Facebook, Instagram and even Pinterest. You can apply the same principle if you offer a service, by educating your contacts. What advice can you offer them? What are your services for? Take the time to answer recent questions. All of this is excellent content marketing.
It’s no longer about the sale, it’s about the experience
Today, people no longer want to be sold a product. Millennials aren’t in front of the TV anymore; they’re on their computers and phones. The old-school ad with a flashy car and models in bikinis just doesn’t work anymore. Today, people want an experience. They want to relate to someone who’s like them and speaks to them. They want to identify with the personality around and behind a brand. So by doing content marketing, you can strengthen consumers’ attachment to your brand and create a sense of belonging. It’s all about the experience and the story you tell, not the sale.
Improve your SEO and web presence
Yes, you read that right: content marketing is also known to improve SEO (search engine optimization) and your web presence. In the past, you could pull a few tricks behind the scenes in your website’s code, but today those little tricks are no longer enough to stand out online. Instead, you want a blog so you can generate plenty of content and show up in search engines for the search terms you want. The more content you have, the more of a difference you’ll see in search engines and on social media.
Become the credible expert in your field
Content marketing also helps you become a kind of “guru,” or be seen as a “credible expert” in your field. Content marketing will help you stand out from the competition and get your name associated with a product or service. People will also identify with your name, your colours and the way you express yourself and think. That’s why influencer marketing is so popular: through their content, influencers become a credible voice for consumers, and people see themselves in them.
Make your newsletter more rewarding
Imagine sending your customers a newsletter every month with news, your best tips and tricks, and more. That way, you’ll give them a rewarding experience instead of just sending them your discounts and promotions. You’ll notice that your newsletter retention rate improves and that you get a bit more engagement too. And with Cyberimpact, it’s easy to review your newsletter results and your contacts’ habits. To wrap up, I’d like to give you a quick tip for your content marketing: be unique, have a clear purpose and engage with your audience by taking the time to reply to them. Be yourself and be transparent, and you’ll see the impact content marketing can have on your business in the medium and long term. Start now (in September) and let me know how it went in January! I sincerely hope this post helps you and inspires you to be creative in your next marketing strategy.
About the author
Josianne Brousseau is a proud mompreneur, co-owner of Neomedias Agence Marketing Web, a foodie, and a lifestyle blogger for 7 years with her blog etreradieuse.com (in French). She has more than 10 years of experience in the world of web marketing. She’s very active on social media, so don’t hesitate to follow her to keep up with the latest trends, find a recipe idea, discover a new product or pick up a tip for entrepreneurs.