You spent time on your subject line, your layout looks clean, and your list is solid… or so you thought. When you send the campaign, open rate is half of […]

Most email marketing platforms were built with mid-sized marketing teams in mind. The usability, feature depth, the onboarding complexity… For a small team (or a team of one), it can […]

A pillar to a successful email marketing strategy is the right email platform. It should check a lot of boxes — list management, deliverability, design, compliance, and reporting without requiring […]

It seems like everyone is doing an email newsletter today, from individuals to brands looking to build a community. However, many get deleted without being opened. Of the ones that […]

Choosing an email marketing platform feels simple until you start comparing prices and features. Every provider has a pricing page, and almost every page is designed to show you the […]

Email engagement is the measure of how actively your audience interacts with what you send them. Opens, clicks, replies, conversions… All of it tells you whether your emails are landing […]

So you’ve made the decision to leave Constant Contact. Now you just need to figure out how to actually do it. The cancellation process is less obvious than it should […]

Sending good email campaigns is only half the job. The other half is understanding what happens after you hit send — who opened it, who clicked, who converted, and who […]