You may have already heard of marketing automation. The topic is increasingly being discussed. So much so that I’ve identified it as one of the email marketing trends to look […]

  After a casual conversation, waiting in line at the office coffee machine, it occured to me that our customer service team is receiving a lot of questions from non-profit […]

If you send out promotional emails (i.e. you do email marketing), being ignored by your subscribers is the worst thing that can happen to you. Your contacts inboxes are more […]

New Awesomeness in the Scenarios Section In the “Scenarios” section of Cyberimpact, you will find a new trigger called Search criteria. Use this trigger to target members that meet specific […]

During the last few months, the Cyberimpact team has been working extremely hard to add a very important piece to the platform. Today we are proud to announce the launch […]

Although creativity is one of the contributing factors when it comes to creating compelling email content, it’s not necessarily the most important. Contrary to what you may think, there are […]

Who they are? “Saveurs santé” offers home-cooked, ready-to-eat meals delivered right to your door. The service is available across the province of Québec, and even in some regions of Ontario. […]

Canada’s Anti-Spam Legislation (CASL) is a very hot topic at the moment, and we better get used to it because it’s here to stay. We have to buckle down and […]