In email marketing, e-blast (short for “email blast”) is an informal term for sending a single email campaign to a large group of recipients all at once. The term typically […]

In email marketing, marketing automation refers to software and technology that automates repetitive marketing tasks, manages multi-step campaigns, and delivers personalized messages based on user behaviour or predefined triggers. Instead […]

A subject line is the short text recipients see in their inbox that summarizes what an email is about. In email marketing, the subject line plays a critical role in […]

Unsubscribe refers to the action a contact takes to stop receiving email messages from a sender. In email marketing, an unsubscribe typically happens when a recipient clicks an unsubscribe link […]

Are you a Canadian marketer researching MailerLite as an email marketing solution for your business? It’s a popular choice among marketers. Canadian businesses face special challenges related to data sovereignty, […]

For Canadian businesses and organizations seeking a Canadian email marketing alternative, Envoke might pop up as an option. The fact that it is a Canadian company outweighs the data privacy […]

If you’re a Canadian business owner exploring email marketing platforms, you might have come across Cakemail. The company positions itself with a friendly branding and promise of simplicity—but does it […]

All information was collected on September 15, 2025. Constant Contact is a US-based email marketing software. Although it has a big adoption in the US, its 2025 pricing overhaul has […]