A sports enthusiast since early childhood, Jean-Francis became a provincial tennis champion in 1991, before heading to Lynn University, Florida, to study marketing. He returned to Quebec in 1995 to study urban planning at UQAM, where he was the first student to use a website as a means to present his final Bachelor’s degree project.
In 1997, he launched Cyber Generation, a web agency that relies on innovation to meet the diversified needs of its customers. Its versatility was able to meet the needs of small local businesses, large Canadian and American companies, as well as celebrities such as Georges St-Pierre, Serena Williams, Louis-Josée Houde.
In 1999, Cyber Generation merged with “Complice Interactif” , a similar web company started by Stephan Lestage.
Jean-Francis is in charge of sales and strategic partnerships, a responsibility that maximises his talents as a negotiator and his sensibility to the needs of others.