During client visits, he had noticed that factory floors were often cluttered with machinery and materials that were no longer being used. What a waste for something so valuable, that could certainly be recycled and put to good use somewhere else. In 2015, this observation lead to the creation of LeManufacturier.com – an online marketplace for manufacturing companies.
This was an ingenious idea, but even though the demand was there, Benoît was faced with the typical dilemma most budding online marketplaces face. Which came first: the chicken or the egg?
In other words, there must be a critical mass of participants to create interest. But how do you get people interested if you don’t have participants? A real vicious cycle that has killed many online marketplaces throughout internet history.
Since this was a web based problem, Benoît realized that email marketing could be the solution he was looking for. However, in the past, Benoît had conducted several email marketing campaigns using two reputable US-based solutions – AdWeber and Active Campaign. Sadly, creating newsletters from those particular platforms had proven to be very time consuming, and the campaigns had yielded very poor results. Naturally, Benoît abandoned that approach.