Cyberimpact invests $1M in innovative solutions to address the most common marketing challenge faced by Canadian SMEs
TERREBONNE, QC, December 8, 2016 –
Today, Cyberimpact announced that it is strategically shifting its focus to address the specific needs of Canadian SMEs. A survey of 200 small businesses revealed that the main obstacle to digital marketing use is lack of expertise. “The industry primarily focuses on marketing professionals, which leaves out two-thirds of SMEs,” said Jean-Francis Lalonde, partner at Cyberimpact. “We decided to invest in innovation to help these companies boost their marketing efficiency and results, despite their limited expertise in this field.”
Cyberimpact’s new strategy includes an investment of more than $1 million in R&D to integrate artificial intelligence and big data into its solution, which is already used by several thousand Canadian SMEs. The company’s strategy includes creating new online support and training services, as well as several R&D and digital marketing specialist positions.
Email marketing is affordable and offers the best return on investment, making it an indispensable tool for small business growth. This is why Cyberimpact conducted a study among 200 Canadian small businesses who use email marketing, hoping to identify the biggest challenges they face. The results showed that lack of time and marketing knowledge is the main barrier for 60% of them.
The study also found that Canadian SMEs mainly use email marketing to:
- Generate new sales (69%),
- Strengthen customer relationship (57%),
- Attract new customers (50%).
However, these companies are often lacking resources, meaning that nearly two-thirds of these SMEs entrust marketing tasks to employees with little to no knowledge in the field.
Cyberimpact will gradually introduce its technological innovations. Until then, Canadian small businesses can visit its new website, www.cyberimpact.com, for tools to improve their marketing skills, such as:
- A library containing case studies on Canadian small business;
- Training webinars;
- A free lifetime package;
- New prices, making it the cheapest solution on the market.
Cyberimpact is an email marketing platform dedicated to helping Canada’s small businesses. It is renowned for its ease of use, bilingual interface, streamlined management of Canada’s Anti-Spam Legislation and unparalleled customer service.
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