ELECTRONIC FLYERS

GETTING YOUR CUSTOMERS TO ACT

Used strategically, promotional emails are very useful when trying to generate sales quickly, by adding value to your product or service.

There are two categories of promotional emails, the ones sent to your entire list of contacts, and those meant to target specific clients. The success of Groupon and its competitors have shown us the power of coupons sent by email. However, you don’t need to share your revenue with other companies to get the same results. Sending your own coupons to your clients is an excellent way to generate sales, grow your list and keep in touch with loyal clients.

TO PROMOTE A PRODUCT OR SERVICE
WHO
  • Retailers
  • B2B
  • Consultants
WHY
  • Launch a new product
  • Increase cross selling
  • Promote lesser-known products or services
  • Generate excitement for a new product
HOW
  • Clearly identify the product or service you would like to promote
  • Choose a suitable visual layout 
  • Describe your product or service, paying particular attention to what sets it apart
  • Don’t be shy about providing examples of other customers using it and the benefits they are enjoying
  • Create a title phrase that makes your audience want to know more
  • Send out your eFlyer
  • Measure the results and evaluate feedback
A REAL CASE STUDY

“A few days after sending an eFlyer, we had made more than $60,000 in sales. We never expected such a huge success.” Benoît Cormier, President Lead Management Group

TO PROMOTE AN EVENT
WHO
  • Arts and Culture Industry
  • Charities
  • Seasonal businesses
  • Retailers
WHY
  • Promote an exhibit or premiere
  • Promote show tickets
  • Encourage customers to attend a promotional event
  • Kick off a new season
HOW
  • Create a group for your targeted customers
  • Select the promotion you want to offer them
  • Select from our extensive library of customizable templates
  • Write an enticing headline
  • Show them the promotion is exclusive to them
  • Explain why they are receiving an exclusive offer
  • Clearly state the end date of the promotion
  • Send out your eFlyer
  • Measure the number of sales generated by this promotion
A REAL CASE STUDY

“By switching from Outlook to Cyberimpact for sending our eFlyers, our sales grew by approximately 20%." Sébastien Dumont, President Les Editions RDL

Cyberimpact is more than a tool, it also means empowerment through support and coaching.

Most small businesses don’t have internal marketing experts. That’s why Cyberimpact supports you every step of the way. With an excellent customer service team, and an extensive library of webinars and articles filled with tips and tricks, you will have access to all the ressources you need to acheive your maximum potential as quickly as possible.

And because we know that every dollar counts, we offer a free membership that never expires. No credit card, no commitment needed.

Discover the power of email marketing risk free. Like many of our customers, you’ll be glad you did.

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