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Top 5 Reasons to Use a Professional Email Address

  In this day and age most people prefer emailing over having a phone conversation. Which makes it virtually impossible to do business without an email address. Although the thought of using a free email service might be appealing, there are so many reasons why it’s important to invest in a professional email address. Here’s […]

By | April 27th, 2017|Tips and tricks, Uncategorized|0 Comments

Why Mailchimp is Far From Ideal for CASL Compliance

  Canada’s Anti-Spam Legislation (CASL) is a very hot topic at the moment, and we better get used to it because it’s here to stay. We have to buckle down and play by the rules. CASL applies to any electronic message sent for commercial purposes, including, of course, email marketing. As a Canadian company or […]

By | March 24th, 2017|CASL, Uncategorized|0 Comments

HTML 101 – The code behind HTML emails – Part 1

This article is the first in a series on the use of HTML for emails marketing. Today we will see the basics and the syntax of HTML.

By | October 2nd, 2013|Tips and tricks, Uncategorized|0 Comments

The Difference Between an Email and a Newsletter

Classic situation: Jack, from the sales department, wants to send an important document for a quote before 3pm today. At the same exact time, Jane from marketing decides to send the latest promotional offers to her list of 350 contacts. Unfortunately, a complaint from one of these contacts quarantines all emails leaving the company: nothing […]

By | June 3rd, 2013|Tips and tricks, Uncategorized|0 Comments

Cyberimpact gets a facelift.

We are proud to announce the launch of our latest version of Cyberimpact. Here are the main improvements: New and improved menu It’s now easier to access each page thanks to a drop-down menu that includes shortcuts to the principal actions. Simplified interface and switching to a 1024 format More screen space for more control. […]

By | September 2nd, 2010|Uncategorized|0 Comments