Doing email marketing without the proper platform is a lot like parking where there’s a fluorescent yellow no parking sign. You saw the sign, you knew the restrictions of the spot. But you told yourself “hey, I’m only running in, I’ll be fine.” Only to come back to find parking enforcement leaving you an expensive, […]
January, the time for New Year’s resolutions! The time for diets, exercise and setting all kinds of new goals. What better time to create an email marketing calendar to plan out your year. Start fresh and find what works for you. The most important thing, like any New Year’s resolution is to stay consistent. We […]
When someone signs up for your mailing list, do you send them a welcome email? Unfortunately, many businesses fail to take advantage of this momentum. By providing you with their address and allowing you to communicate with them, customers are giving you something extremely valuable—access to their inbox. You should seize this opportunity to […]
It’s a well-known fact—quality content is critical to a newsletter’s success. But finding something interesting to write about month after month can be daunting. Here are a few ideas to serve as inspiration and add some fun to the process of publishing your newsletter!
As you know by now, each month you’ll automatically receive a report regarding the expiry dates of the implied consents for the subscribers of your mailing list—why not take the opportunity to obtain the express consent of these subscribers? Otherwise, you stand to lose the privileged email relationship you have with them—possibly for good. Let’s […]
You are comfortable with web technologies, but new to HTML emails? This article aims to save you a lot of hassle.
Before sending your email to an entire group, it is customary to test it thoroughly to avoid errors or omissions that you won’t be able to correct later. Here are some tips for what to test and how to do so effectively
A while ago Cyberimpact has adapted its email templates to make them compatible with mobile platforms. But how, exactly, does this work? For the techies among you, we reveal here our experts secrets!
Valentine’s Day is the ideal time to offer promotional coupons. Cyberimpact provides you with predesigned templates based on the St-Valentine’s Day theme. All you have to do is include a promotion or a coupon to share gift ideas with your clients. Don’t forget singles, or that your clients may wish to treat themselves only. If you […]