Tips and tricks

/Tips and tricks

In Canada, Cyberimpact or Mailchimp?

  I could give you my best used car salesman pitch. “Cyberimpact is the most user-friendly solution on the market,” “more bang for your buck”, “why not support a Canadian based company?” But I’m not here to do that. I do however want to shed some light on some very crucial details about doing email […]

By | February 24th, 2017|CASL, Cyberimpact, Tips and tricks|0 Comments

The Role of Email Marketing in the Sales Process (Infographic)

You have probably noticed that the web has completely changed consumer behaviour, and in turn, it has changed the way sales and marketing are executed. Today, your clients are informed about your products and services before they even step foot in your store. A shift in your own consumer behaviour has probably solidified this observation. […]

By | February 23rd, 2017|Tips and tricks|0 Comments

Valentine’s Day: An Email Marketing Gold Mine

  Along with Christmas and Black Friday, Valentine’s Day is one of the most lucrative holidays for entrepreneurs and marketers. According to a recent survey by RetailMeNot.ca, this year, the average Canadian will spend $164 on their V-Day celebration. In Canada there are 7,861,860 couples. And what do most couples do for Valentine’s Day? Statistics […]

By | February 3rd, 2017|Tips and tricks|0 Comments

Why Email Marketing is Different in Canada

Doing email marketing without the proper platform is a lot like parking where there’s a fluorescent yellow no parking sign.  You saw the sign, you knew the restrictions of the spot. But you told yourself “hey, I’m only running in, I’ll be fine.”  Only to come back to find  parking enforcement leaving you an expensive, […]

By | January 26th, 2017|Tips and tricks|0 Comments

5 Steps to Creating an Email Marketing Calendar You Will Actually Stick With

January, the time for New Year’s resolutions!  The time for diets, exercise and setting all kinds of new goals.  What better time to create an email marketing calendar to plan out your year.  Start fresh and find what works for you.  The most important thing, like any New Year’s resolution is to stay consistent. We […]

By | January 19th, 2017|Tips and tricks|0 Comments

Email Marketing 101: A Complete Guide for Beginners

By | January 13th, 2017|Tips and tricks|0 Comments

A welcome email helps strengthen the customer relationship.

  When someone signs up for your mailing list, do you send them a welcome email? Unfortunately, many businesses fail to take advantage of this momentum. By providing you with their address and allowing you to communicate with them, customers are giving you something extremely valuable—access to their inbox. You should seize this opportunity to […]

By | August 3rd, 2016|Customer Relationship, Tips and tricks|0 Comments

Creating compelling content

  It’s a well-known fact—quality content is critical to a newsletter’s success. But finding something interesting to write about month after month can be daunting. Here are a few ideas to serve as inspiration and add some fun to the process of publishing your newsletter!

By | July 29th, 2016|Tips and tricks|0 Comments

Turning implied consent into express consent

As you know by now, each month you’ll automatically receive a report regarding the expiry dates of the implied consents for the subscribers of your mailing list—why not take the opportunity to obtain the express consent of these subscribers? Otherwise, you stand to lose the privileged email relationship you have with them—possibly for good. Let’s […]

By | April 3rd, 2016|CASL, Tips and tricks|0 Comments

CSS layouts, floats and HTML emails

You are comfortable with web technologies, but new to HTML emails? This article aims to save you a lot of hassle.

By | April 8th, 2014|Tips and tricks|0 Comments