Tips and tricks

/Tips and tricks

Constant Contact Has Let Canadian Businesses Down! What Should You Do?

    I met Alan Hoffman of CE-Credits a few weeks ago. He had invited me to give a presentation on email marketing and Canada’s Anti-Spam Law in Ottawa in front of a group of financial planning professionals. Alan and his team provide continuing education for financial planners across Ontario, in-person or through webcast. Alan […]

By | January 15th, 2018|CASL, Cyberimpact, Tips and tricks|0 Comments

4 Marketing Tips for a Successful Holiday Promotion

  The Christmas tree is up in the in the living room, classic christmas music can be heard in stores and your neighbors have installed their lights and ornament. Yes, the holidays are definitely on the horizon! For many companies, especially in retail, the holiday season is an ideal time to boost sales. So we’ve […]

By | December 11th, 2017|Tips and tricks|0 Comments

4 Marketing Tips For a Successful Black Friday Promotion

  The cold has arrived, fall is definitely here and Black Friday is just around the corner! So we thought we would share 4 tips for an effective Black Friday promotion. Watch the video below…   And there you go, we can’t wait to see what kind of Black Friday promotion you will come up with. Share your […]

By | November 13th, 2017|Tips and tricks|0 Comments

4 Layout Mistakes to Avoid at All Costs When Sending Out Email Campaigns

  One might assume that writing an email and creating its design would be child’s play. As you may have noticed while planning your campaigns, sometimes it’s a little harder than you might have imagined. Nothing is more frustrating than spending hours in front of your computer screen trying to create your perfect layout, only […]

By | November 7th, 2017|Cyberimpact, Tips and tricks, Tutorials|0 Comments

How to Create a Great Email That Can’t Be Ignored

  If you send out promotional emails (i.e. you do email marketing), being ignored by your subscribers is the worst thing that can happen to you. Your contacts inboxes are more crowded than ever, so your email’s subject line really has to stand out and be enticing to open. Making sure your contacts open your […]

By | November 1st, 2017|Tips and tricks|1 Comment

How Often Should You Send Emails To Your Customers and Prospects?

  This is THE question that everyone asks us and unfortunately, the answer to this question varies for each company. I would go even further by saying that even the experts do not agree on the correct way to properly answer to this question. We want to reassure you that there are ways to find […]

By | October 16th, 2017|Tips and tricks|0 Comments

17 Ways To Grow Your Business With Email Marketing

  Email marketing is one of the most effective and cost-efficient ways to grow your business. According to Justin Rondeau from Digital Marketer, “Email marketing is the lifeblood of any business. If you don’t have a solid email marketing strategy, then you hate money. Email isn’t going anywhere and is still one of the best […]

By | September 25th, 2017|Tips and tricks|2 Comments

Quality vs. Quantity: How to Have Success Despite Your Small Email List

  When we start using email marketing, we are guilty of being impatient. We expect record-breaking results – yesterday. The problem with this mindset is that, at the very beginning we are invariably disappointed with the size of our email list. A small list does not constitute failure Of course, a good balance between quality […]

By | September 21st, 2017|Tips and tricks|0 Comments

Canada’s Anti-Spam Law & Email Marketing Tips for Small Businesses (Interview)

By | September 8th, 2017|CASL, Tips and tricks|0 Comments

12 Templates for Writing Great Emails

  You probably already know that email marketing is one of the most effective marketing tactics. Actually, email is the main source of revenue for two out of three businesses, based on a recent study. That being said, the main challenge is often writing the emails themselves. It can be hard to find the inspiration […]

By | August 15th, 2017|Tips and tricks|0 Comments