Tips and tricks

/Tips and tricks

12 Templates for Writing Great Emails

  You probably already know that email marketing is one of the most effective marketing tactics. Actually, email is the main source of revenue for two out of three businesses, based on a recent study. That being said, the main challenge is often writing the emails themselves. It can be hard to find the inspiration […]

By | August 15th, 2017|Tips and tricks|0 Comments

10 reasons why email marketing should be your priority (If you’re a small business owner)

  Email marketing is the most efficient way to communicate with your clients and prospects. Why? Because you have direct access to their inbox. They have given you permission to communicate with them one-on-one. It’s like someone finally agreeing to go on a date with you after communicating through a dating site. It’s your time […]

By | June 21st, 2017|Tips and tricks|0 Comments

The Canadian Retailer’s Guide to Email Marketing

  “The week after our campaign was sent, our shelves at our three locations were emptied. Sales were up 800%! ” – Sebastien Lalande, Espace Houblon Retailers all over the world are using email marketing to build loyalty and drive sales. In this article, we will look at how when used correctly email marketing can […]

By | May 30th, 2017|Tips and tricks|0 Comments

Email Marketing: How to create compelling content that sells

  Although creativity is one of the contributing factors when it comes to creating compelling email content, it’s not necessarily the most important. Contrary to what you may think, there are some other factors that are much more significant. There are certain steps you can take to help you create compelling content, whether you are […]

By | May 12th, 2017|Tips and tricks|0 Comments

7 Ways to Improve Your Email Open Rate

  There is no magical recipe to ensure that every single recipient will open every single email you send, but there are definitely some key things that will help you improve your email open rate. Here are a few factors that will help your emails get noticed and opened: 1-Subject line The subject line is […]

By | May 5th, 2017|Tips and tricks|0 Comments

Top 5 Reasons to Use a Professional Email Address

  In this day and age most people prefer emailing over having a phone conversation. Which makes it virtually impossible to do business without an email address. Although the thought of using a free email service might be appealing, there are so many reasons why it’s important to invest in a professional email address. Here’s […]

By | April 27th, 2017|Tips and tricks, Uncategorized|0 Comments

Email Marketing: 10 Tricks to Avoid Spam Triggers and Increase Deliverability

  For a small business owner, all this talk about spam may sound like a bunch of noise to you. All you’re trying to do is keep in touch with your clients, maybe even stimulate a few sales. But unintentionally, you may be making certain mistakes that are sending you on a very ungratifying scenic […]

By | March 9th, 2017|Tips and tricks|0 Comments

In Canada, Cyberimpact or Mailchimp?

  I could give you my best used car salesman pitch. “Cyberimpact is the most user-friendly solution on the market,” “more bang for your buck”, “why not support a Canadian based company?” But I’m not here to do that. I do however want to shed some light on some very crucial details about doing email […]

By | February 24th, 2017|CASL, Cyberimpact, Tips and tricks|0 Comments

The Role of Email Marketing in the Sales Process (Infographic)

You have probably noticed that the web has completely changed consumer behaviour, and in turn, it has changed the way sales and marketing are executed. Today, your clients are informed about your products and services before they even step foot in your store. A shift in your own consumer behaviour has probably solidified this observation. […]

By | February 23rd, 2017|Tips and tricks|0 Comments

Valentine’s Day: An Email Marketing Gold Mine

  Along with Christmas and Black Friday, Valentine’s Day is one of the most lucrative holidays for entrepreneurs and marketers. According to a recent survey by RetailMeNot.ca, this year, the average Canadian will spend $164 on their V-Day celebration. In Canada there are 7,861,860 couples. And what do most couples do for Valentine’s Day? Statistics […]

By | February 3rd, 2017|Tips and tricks|0 Comments