Tips and tricks

/Tips and tricks

Increase your emails’ open rate with a well-crafted preview text

  You invest a lot of time and effort in crafting your email campaigns so of course, you want as many contacts as possible to open and read your emails. That’s why it’s important to use all the tools at your disposal to maximize the open rate of your mailings. And one of these tools […]

By | May 16th, 2019|Cyberimpact, Tips and tricks|1 Comment

Relationship marketing: 6 steps to building a relationship with your customers

  In early April, I spoke at a tourism industry event called Rendez-vous 2019 des festivals, événement et attractions touristiques du Québec. During this conference, I had the pleasure of talking about relationship marketing to a wide variety of company representatives who work in the tourism industry. The theme of my presentation was “Relationship marketing – […]

By | April 24th, 2019|Tips and tricks|0 Comments

How to use marketing automation: some concrete examples

  You may have already heard of marketing automation. The topic is increasingly being discussed. So much so that I’ve identified it as one of the email marketing trends to look out for in 2019. You might be saying: “Sure, but how can marketing automation really help my business?” Well, I hope the concrete examples […]

By | January 31st, 2019|Tips and tricks|1 Comment

7 Tips for Valentine’s Day Email Marketing

  Valentine’s Day is looming fast and represents one of the key marketing periods for card makers, flower retailers, chocolatiers, weekend break sellers and a host of other industries that boom during the weeks around the romantic festival. Ensure your messages hit the spot with on-point marketing that encourages those little romantic touches. The stereotypical […]

By | January 21st, 2019|Tips and tricks|0 Comments

Black Friday & Cyber Monday: Are You Ready?

  Like many retail companies, you’re currently busy taking down Halloween decorations and spreading holiday cheer. But have you given Black Friday and Cyber Monday some thought? In 2018, Friday, November 23 and Monday, November 26, are an excellent opportunity to promote your products and services online, making it the perfect time to put your […]

By | November 12th, 2018|Tips and tricks|0 Comments

A checklist to help you choose the right email marketing solution

  When it comes time to shop around for a new email marketing solution, doing research and taking the time to properly weigh out your options often doesn’t happen. In most cases, we simply opt for the cheapest solution to save money. We do this even though there are important aspects to consider when making […]

By | November 2nd, 2018|Tips and tricks|0 Comments

The Genius Idea of a Restaurateur to Get More Newsletter Subscribers!

Cyberimpact’s best practices: fresh ideas to promote success! This series of posts explores & promotes email marketing best practices. Last weekend, my wife wanted to try the new breakfast place around the corner. I agreed without hesitation. Why wouldn’t I? After all, a brunch outing means no cooking pancakes and bacon, and the best part, no […]

By | October 26th, 2018|Tips and tricks|0 Comments

How Email and Automation Can Simplify Planning Events

  Think about your favourite time of the week, Thursday 11:00 pm: time with the guys, the weekly semi-competitive hockey game in the beer league. It’s the one night during the week when you get a free pass from family duties and let the good times roll. But, making this little moment of happiness happen isn’t […]

By | October 22nd, 2018|Features, Tips and tricks|2 Comments

Non-Profit Organizations & Email Marketing, FAQs

  After a casual conversation, waiting in line at the office coffee machine, it occured to me that our customer service team is receiving a lot of questions from non-profit organizations. Below we’ve answered the most frequently asked questions concerning non-profit organizations: Question: We’re a non-profit organization, does Canada’s Anti-Spam Law apply to us? Answer: […]

By | October 12th, 2018|Tips and tricks|0 Comments

5 emails a non-profit organization or charity should add to their communications strategy

  If you work at a non-profit organization your resources are very limited, which means your email marketing efforts are most likely not reaching their full potential. Here are 5 types of emails a non-profit organization should add to their roster to help boost results. The invite The newsletter The fundraising campaign The thank you […]

By | October 11th, 2018|Tips and tricks|0 Comments