Tips and tricks

/Tips and tricks

How To Create a Re-Engagement Email Sequence To Win Back Inactive Subscribers

  As business owners we get it: Sometimes, people lose touch. They forget to open an email and before they know it they’ve completely forgotten that they subscribed to our email list in the first place. It happens a lot. In fact, according to Marketing Sherpa 75% of an email list on average is inactive. […]

By | December 2nd, 2019|Guest Post, Tips and tricks|0 Comments

Why Is a Welcome Email Series so Important?

  A welcome series is a collection of emails that is automatically sent at a predetermined frequency when someone subscribes to a mailing list. For example, if someone fills out a subscription form on your website, an email is sent immediately, then a series of other emails goes out every 5 days for 1 month. […]

By | October 9th, 2019|Tips and tricks|0 Comments

What to Do When You Lack Inspiration to Write Content

  Like many other companies, Cyberimpact’s marketing strategy relies on the regular production of content. On social networks, in emails, and to rank high on Google, content is king! As many entrepreneurs and marketing pros do, I dedicate a lot of my time to content creation. Although it comes in many forms (articles, videos, infographics, […]

By | September 3rd, 2019|Tips and tricks|0 Comments

How Can Local Retailers Use Email to Boost Their Sales

  If you own a retail business with a storefront, email marketing may not be of paramount concern to you. Yet, email can be one of the best ways of keeping in touch with your customers. The vast majority of consumers prefer email as a means of communicating with their favourite retailers. At Cyberimpact, several […]

By | July 30th, 2019|Tips and tricks|0 Comments

What Should I Include in My Newsletter?

  That’s it, you’ve decided to do email marketing. You’ve created a few contact lists and categorized them based on language, type of client, gender, etc. But, like many others, you have no clue what to send. Content production is becoming a big challenge for many small businesses. Here are a few suggestions to help […]

By | June 27th, 2019|Tips and tricks|0 Comments

Increase your emails’ open rate with a well-crafted preview text

  You invest a lot of time and effort in crafting your email campaigns so of course, you want as many contacts as possible to open and read your emails. That’s why it’s important to use all the tools at your disposal to maximize the open rate of your mailings. And one of these tools […]

By | May 16th, 2019|Cyberimpact, Tips and tricks|1 Comment

Relationship marketing: 6 steps to building a relationship with your customers

  In early April, I spoke at a tourism industry event called Rendez-vous 2019 des festivals, événement et attractions touristiques du Québec. During this conference, I had the pleasure of talking about relationship marketing to a wide variety of company representatives who work in the tourism industry. The theme of my presentation was “Relationship marketing – […]

By | April 24th, 2019|Tips and tricks|0 Comments

How to use marketing automation: some concrete examples

  You may have already heard of marketing automation. The topic is increasingly being discussed. So much so that I’ve identified it as one of the email marketing trends to look out for in 2019. You might be saying: “Sure, but how can marketing automation really help my business?” Well, I hope the concrete examples […]

By | January 31st, 2019|Tips and tricks|1 Comment

7 Tips for Valentine’s Day Email Marketing

  Valentine’s Day is looming fast and represents one of the key marketing periods for card makers, flower retailers, chocolatiers, weekend break sellers and a host of other industries that boom during the weeks around the romantic festival. Ensure your messages hit the spot with on-point marketing that encourages those little romantic touches. The stereotypical […]

By | January 21st, 2019|Tips and tricks|0 Comments

Black Friday & Cyber Monday: Are You Ready?

  Like many retail companies, you’re currently busy taking down Halloween decorations and spreading holiday cheer. But have you given Black Friday and Cyber Monday some thought? In 2018, Friday, November 23 and Monday, November 26, are an excellent opportunity to promote your products and services online, making it the perfect time to put your […]

By | November 12th, 2018|Tips and tricks|0 Comments