Tips and tricks

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How Can Local Retailers Use Email to Boost Their Sales

  If you own a retail business with a storefront, email marketing may not be of paramount concern to you. Yet, email can be one of the best ways of keeping in touch with your customers. The vast majority of consumers prefer email as a means of communicating with their favourite retailers. At Cyberimpact, several […]

By | July 30th, 2019|Tips and tricks|0 Comments

What Should I Include in My Newsletter?

  That’s it, you’ve decided to do email marketing. You’ve created a few contact lists and categorized them based on language, type of client, gender, etc. But, like many others, you have no clue what to send. Content production is becoming a big challenge for many small businesses. Here are a few suggestions to help […]

By | June 27th, 2019|Tips and tricks|0 Comments

Increase your emails’ open rate with a well-crafted preview text

  You invest a lot of time and effort in crafting your email campaigns so of course, you want as many contacts as possible to open and read your emails. That’s why it’s important to use all the tools at your disposal to maximize the open rate of your mailings. And one of these tools […]

By | May 16th, 2019|Cyberimpact, Tips and tricks|1 Comment

Relationship marketing: 6 steps to building a relationship with your customers

  In early April, I spoke at a tourism industry event called Rendez-vous 2019 des festivals, événement et attractions touristiques du Québec. During this conference, I had the pleasure of talking about relationship marketing to a wide variety of company representatives who work in the tourism industry. The theme of my presentation was “Relationship marketing – […]

By | April 24th, 2019|Tips and tricks|0 Comments

How to use marketing automation: some concrete examples

  You may have already heard of marketing automation. The topic is increasingly being discussed. So much so that I’ve identified it as one of the email marketing trends to look out for in 2019. You might be saying: “Sure, but how can marketing automation really help my business?” Well, I hope the concrete examples […]

By | January 31st, 2019|Tips and tricks|1 Comment

7 Tips for Valentine’s Day Email Marketing

  Valentine’s Day is looming fast and represents one of the key marketing periods for card makers, flower retailers, chocolatiers, weekend break sellers and a host of other industries that boom during the weeks around the romantic festival. Ensure your messages hit the spot with on-point marketing that encourages those little romantic touches. The stereotypical […]

By | January 21st, 2019|Tips and tricks|0 Comments

Black Friday & Cyber Monday: Are You Ready?

  Like many retail companies, you’re currently busy taking down Halloween decorations and spreading holiday cheer. But have you given Black Friday and Cyber Monday some thought? In 2018, Friday, November 23 and Monday, November 26, are an excellent opportunity to promote your products and services online, making it the perfect time to put your […]

By | November 12th, 2018|Tips and tricks|0 Comments

A checklist to help you choose the right email marketing solution

  When it comes time to shop around for a new email marketing solution, doing research and taking the time to properly weigh out your options often doesn’t happen. In most cases, we simply opt for the cheapest solution to save money. We do this even though there are important aspects to consider when making […]

By | November 2nd, 2018|Tips and tricks|0 Comments

The Genius Idea of a Restaurateur to Get More Newsletter Subscribers!

Cyberimpact’s best practices: fresh ideas to promote success! This series of posts explores & promotes email marketing best practices. Last weekend, my wife wanted to try the new breakfast place around the corner. I agreed without hesitation. Why wouldn’t I? After all, a brunch outing means no cooking pancakes and bacon, and the best part, no […]

By | October 26th, 2018|Tips and tricks|0 Comments

How Email and Automation Can Simplify Planning Events

  Think about your favourite time of the week, Thursday 11:00 pm: time with the guys, the weekly semi-competitive hockey game in the beer league. It’s the one night during the week when you get a free pass from family duties and let the good times roll. But, making this little moment of happiness happen isn’t […]

By | October 22nd, 2018|Features, Tips and tricks|2 Comments