jlarouche

/Jonelle Larouche

Jonelle Larouche

Web Content Creator

When I'm not creating content for our social media platforms and blog, I'm hitting up a Kickboxing class, singing along to motown, soul and funk, or out enjoying everything Montreal has to offer.

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Créatrice de contenu web

Lorsque je ne suis pas occupée à créer du contenu pour nos médias sociaux ou notre blogue, vous pouvez me trouver dans un cours de Kickboxing, dans mon salon à chanter du motown, soul ou funk ou encore simplement en train de profiter de tout ce que Montréal a de bon à offrir.

CASL Infractions and CRTC Fines to Date: What is the Common Denominator?

  Since July 2014 a total of $1,558,000 in fines has been issued to corporations in Canada for CASL infringement. And let’s not forget the recent events of Mr William Rapanos. He was the first small business owner to receive a fine. Compufinder – $1,100,000 Rogers – $200,000 Porter Airlines – $150,000 Kellogg – $60,000 […]

By | April 19th, 2017|CASL|0 Comments

The end of the transition period for CASL: What is actually changing on July 1st, 2017?

  Canada’s Anti-Spam Legislation (CASL) came into effect on July 1st, 2014. With CASL’s third anniversary fast approaching, and the end of the transition period coming to an end, we’re hearing a lot about this in the media, and on the web. We’ve noticed that many of our clients are looking for answers, and through […]

By | April 12th, 2017|CASL|0 Comments

Why Should You Use a Canadian Email Marketing Solution?

Canada’s Anti-Spam Legislation (CASL) is a very hot topic at the moment, and we better get used to it because it’s here to stay. We have to buckle down and play by the rules. CASL applies to any electronic message sent for commercial purposes, including, of course, email marketing. As a Canadian company or organization […]

By | April 12th, 2017|Cyberimpact, Off the record|0 Comments

Why Mailchimp is Far From Ideal for CASL Compliance

  Canada’s Anti-Spam Legislation (CASL) is a very hot topic at the moment, and we better get used to it because it’s here to stay. We have to buckle down and play by the rules. CASL applies to any electronic message sent for commercial purposes, including, of course, email marketing. As a Canadian company or […]

By | March 24th, 2017|CASL, Uncategorized|0 Comments

Fined $15,000 for 58 Emails

William Rapanos, a Toronto area resident, was fined $15,000 by the CRTC (Canadian Radio-television and Telecommunications Commission) on Thursday March 9th. The CRTC states that, “In the case of Mr. Rapanos, the proposed fine is equivalent to $1,500 per violation and is well below the maximum allowable penalty of $1,000,000 per violation.” Since the CASL […]

By | March 15th, 2017|Off the record|0 Comments

How a Torontonian Could’ve Avoided a $15,000 Fine for Sending 58 Emails

  On March 9, 2017  the CRTC announced the imposition of a $15,000 fine to Mr. William Rapanos for several violations of the Canadian Anti-Spam Law (CASL). The CRTC explains, The Commission imposes an administrative monetary penalty of $15,000 on William Rapanos for 10 violations of section 6 of Canada’s Anti-Spam Legislation. Specifically, Mr. Rapanos […]

By | March 14th, 2017|CASL, News|0 Comments

Email Marketing: 10 Tricks to Avoid Spam Triggers and Increase Deliverability

  For a small business owner, all this talk about spam may sound like a bunch of noise to you. All you’re trying to do is keep in touch with your clients, maybe even stimulate a few sales. But unintentionally, you may be making certain mistakes that are sending you on a very ungratifying scenic […]

By | March 9th, 2017|Tips and tricks|0 Comments

Marketing Automation, From Cyberimpact to the Palm of Your Hand

Our programmers are currently working extremely hard to add yet another key component to the platform. If you are one of our many users, you will soon have access to a new module, that will make your email marketing efforts even more efficient than they already are. This new marketing automation module will be launched […]

By | February 28th, 2017|Cyberimpact, Features|0 Comments

In Canada, Cyberimpact or Mailchimp?

  I could give you my best used car salesman pitch. “Cyberimpact is the most user-friendly solution on the market,” “more bang for your buck”, “why not support a Canadian based company?” But I’m not here to do that. I do however want to shed some light on some very crucial details about doing email […]

By | February 24th, 2017|CASL, Cyberimpact, Tips and tricks|0 Comments

The Role of Email Marketing in the Sales Process (Infographic)

You have probably noticed that the web has completely changed consumer behaviour, and in turn, it has changed the way sales and marketing are executed. Today, your clients are informed about your products and services before they even step foot in your store. A shift in your own consumer behaviour has probably solidified this observation. […]

By | February 23rd, 2017|Tips and tricks|0 Comments