/Jean-Francis Lalonde

Jean-Francis Lalonde

Co-founder – Chief of Sales and Partnerships
Associé – Chef des ventes et partenariats

Why Is a Welcome Email Series so Important?

  A welcome series is a collection of emails that is automatically sent at a predetermined frequency when someone subscribes to a mailing list. For example, if someone fills out a subscription form on your website, an email is sent immediately, then a series of other emails goes out every 5 days for 1 month. […]

By | October 9th, 2019|Tips and tricks|0 Comments

What Should I Include in My Newsletter?

  That’s it, you’ve decided to do email marketing. You’ve created a few contact lists and categorized them based on language, type of client, gender, etc. But, like many others, you have no clue what to send. Content production is becoming a big challenge for many small businesses. Here are a few suggestions to help […]

By | June 27th, 2019|Tips and tricks|0 Comments

Black Friday & Cyber Monday: Are You Ready?

  Like many retail companies, you’re currently busy taking down Halloween decorations and spreading holiday cheer. But have you given Black Friday and Cyber Monday some thought? In 2018, Friday, November 23 and Monday, November 26, are an excellent opportunity to promote your products and services online, making it the perfect time to put your […]

By | November 12th, 2018|Tips and tricks|0 Comments

A checklist to help you choose the right email marketing solution

  When it comes time to shop around for a new email marketing solution, doing research and taking the time to properly weigh out your options often doesn’t happen. In most cases, we simply opt for the cheapest solution to save money. We do this even though there are important aspects to consider when making […]

By | November 2nd, 2018|Tips and tricks|0 Comments

The Genius Idea of a Restaurateur to Get More Newsletter Subscribers!

Cyberimpact’s best practices: fresh ideas to promote success! This series of posts explores & promotes email marketing best practices. Last weekend, my wife wanted to try the new breakfast place around the corner. I agreed without hesitation. Why wouldn’t I? After all, a brunch outing means no cooking pancakes and bacon, and the best part, no […]

By | October 26th, 2018|Tips and tricks|0 Comments

How Email and Automation Can Simplify Planning Events

  Think about your favourite time of the week, Thursday 11:00 pm: time with the guys, the weekly semi-competitive hockey game in the beer league. It’s the one night during the week when you get a free pass from family duties and let the good times roll. But, making this little moment of happiness happen isn’t […]

By | October 22nd, 2018|Features, Tips and tricks|2 Comments

Non-Profit Organizations & Email Marketing, FAQs

  After a casual conversation, waiting in line at the office coffee machine, it occured to me that our customer service team is receiving a lot of questions from non-profit organizations. Below we’ve answered the most frequently asked questions concerning non-profit organizations: Question: We’re a non-profit organization, does Canada’s Anti-Spam Law apply to us? Answer: […]

By | October 12th, 2018|Tips and tricks|0 Comments

5 emails a non-profit organization or charity should add to their communications strategy

  If you work at a non-profit organization your resources are very limited, which means your email marketing efforts are most likely not reaching their full potential. Here are 5 types of emails a non-profit organization should add to their roster to help boost results. The invite The newsletter The fundraising campaign The thank you […]

By | October 11th, 2018|Tips and tricks|0 Comments

Possible strike at Canada Post: Perhaps it’s time to switch to email?

  Canadians should know soon whether or not there will be a strike at Canada Post. For several days now, many companies and government bodies, including Canadian Passports, eBay and Hydro-Québec, have sent out various notices advising the public about a strike that could disrupt the shipment and reception of documents and parcels. “Apply for […]

By | September 21st, 2018|News|0 Comments

What Can Our Mobile App Help You Achieve

  Communicating by email means more than simply sending newsletters and coupons. Here are a few concrete examples that will show you how to leverage our new mobile application by combining it with Cyberimpact to improve your email communication. A representative on the road Your representative is here, there, everywhere–covering his very vast territory. With […]

By | September 13th, 2018|Cyberimpact, Tips and tricks, Uncategorized|0 Comments