Antoine

/Antoine Bonicalzi

Antoine Bonicalzi

Online Marketer

When I'm not giving a webinar or optimizing an ad campaign, you can find me on the Jiu-jitsu mats or on my kayak!

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Responsable du marketing numérique

Quand je ne suis pas en train de donner un webinaire ou d'optimiser une campagne de pub, vous me trouvez sur les tatamis de Jiu-Jitsu ou en kayak de rivière!

What to Do When You Lack Inspiration to Write Content

  Like many other companies, Cyberimpact’s marketing strategy relies on the regular production of content. On social networks, in emails, and to rank high on Google, content is king! As many entrepreneurs and marketing pros do, I dedicate a lot of my time to content creation. Although it comes in many forms (articles, videos, infographics, […]

By | September 3rd, 2019|Tips and tricks|0 Comments

How Can Local Retailers Use Email to Boost Their Sales

  If you own a retail business with a storefront, email marketing may not be of paramount concern to you. Yet, email can be one of the best ways of keeping in touch with your customers. The vast majority of consumers prefer email as a means of communicating with their favourite retailers. At Cyberimpact, several […]

By | July 30th, 2019|Tips and tricks|0 Comments

Increase your emails’ open rate with a well-crafted preview text

  You invest a lot of time and effort in crafting your email campaigns so of course, you want as many contacts as possible to open and read your emails. That’s why it’s important to use all the tools at your disposal to maximize the open rate of your mailings. And one of these tools […]

By | May 16th, 2019|Cyberimpact, Tips and tricks|1 Comment

More Than a Million Free Images for Your Emails!

  We all know that a picture is worth a thousand words. But for a large number of Cyberimpact users, finding images that will support their message is a constant challenge. That’s why we’re pleased to announce that you now have access to more than a million, royalty free images right from your Cyberimpact account. […]

By | April 25th, 2019|Cyberimpact|0 Comments

Relationship marketing: 6 steps to building a relationship with your customers

  In early April, I spoke at a tourism industry event called Rendez-vous 2019 des festivals, événement et attractions touristiques du Québec. During this conference, I had the pleasure of talking about relationship marketing to a wide variety of company representatives who work in the tourism industry. The theme of my presentation was “Relationship marketing – […]

By | April 24th, 2019|Tips and tricks|0 Comments

How to embed a video directly into an email marketing campaign

  Have you ever wondered if it was possible to embed a video in an email? I’m talking about a video that your subscribers could watch directly in their inbox. Well, thanks to HTML 5, it’s now possible! Watch the tutorial below to find out how to do this in a few steps with Cyberimpact and a video […]

By | February 5th, 2019|Tutorials|0 Comments

How to use marketing automation: some concrete examples

  You may have already heard of marketing automation. The topic is increasingly being discussed. So much so that I’ve identified it as one of the email marketing trends to look out for in 2019. You might be saying: “Sure, but how can marketing automation really help my business?” Well, I hope the concrete examples […]

By | January 31st, 2019|Tips and tricks|1 Comment

Cyberimpact forms, now available on iPad and iPhone!

  Download the Cyberimpact app in the App Store now!   The Cyberimpact mobile app allows you to quickly create forms directly on your iPad or iPhone. In addition, people can fill out these forms on the same device so you can acquire contacts no matter where you are. This app is perfect for anyone interacting with their customers […]

By | August 6th, 2018|Cyberimpact, Features|0 Comments

Tips to Avoid Spam Filters in Email Marketing

  One of the biggest challenges in email marketing is getting emails to make it to the recipient’s inbox. With spam filters becoming harder and harder to get through, it’s important to stay up-to-date on best practices. Spam filters use a “spam score” that is based on different criteria in order to detect unwanted and […]

By | July 23rd, 2018|Tips and tricks|0 Comments

The Best & Worst from My Email Inbox (Tips & Mistakes to Avoid in Email Marketing)

  As a marketing professional, I’ve subscribed to a wide selection of email lists. Some of the emails I receive are excellent, but some have evidently landed in my junk folder for obvious reasons. I’ve decided to share with you a few samples from my inbox to show you what to do and what to […]

By | July 6th, 2018|Tips and tricks|0 Comments