/Audrey Gilbert

Audrey Gilbert

Project Manager
Chargée de projets

A welcome email helps strengthen the customer relationship.

  When someone signs up for your mailing list, do you send them a welcome email? Unfortunately, many businesses fail to take advantage of this momentum. By providing you with their address and allowing you to communicate with them, customers are giving you something extremely valuable—access to their inbox. You should seize this opportunity to […]

By | August 3rd, 2016|Customer Relationship, Tips and tricks|0 Comments

Creating compelling content

  It’s a well-known fact—quality content is critical to a newsletter’s success. But finding something interesting to write about month after month can be daunting. Here are a few ideas to serve as inspiration and add some fun to the process of publishing your newsletter!

By | July 29th, 2016|Tips and tricks|0 Comments

Turning implied consent into express consent

As you know by now, each month you’ll automatically receive a report regarding the expiry dates of the implied consents for the subscribers of your mailing list—why not take the opportunity to obtain the express consent of these subscribers? Otherwise, you stand to lose the privileged email relationship you have with them—possibly for good. Let’s […]

By | April 3rd, 2016|CASL, Tips and tricks|0 Comments